VP of Marketing

About the Role: Rev.io is seeking a strategic, execution-oriented Vice President of Marketing based in the Atlanta, GA area to lead our marketing organization through our next stage of growth. This leader will own the strategy, execution, and performance of Rev.io's marketing function, with a focus on pipeline generation, brand positioning, product marketing, client expansion, and market presence across our core product portfolio: Billing, PSA, Payments, Cyber Protect, ODIN, and Revii. The ideal candidate is a hands-on B2B SaaS marketing leader who knows how to build predictable pipeline, sharpen positioning, align tightly with Sales and Product, and lead a high-performing team in a fast-moving growth environment. This person should also bring strong familiarity with the MSP ecosystem, including MSP buyer personas, channel dynamics, partner marketing, and go-to-market strategies for recurring revenue technology businesses. Location Requirement This role must be based in the Atlanta, GA area, with the ability to work onsite and attend in-person meetings, leadership sessions, customer events, and company events as needed. What You'll Do - Own and lead Rev.io's overall marketing strategy, operating plan, budget, and performance metrics. - Build and execute a demand generation engine that drives qualified pipeline, marketing-sourced opportunities, and revenue growth. - Partner closely with Sales to improve lead quality, conversion rates, campaign effectiveness, and go-to-market execution. - Lead product marketing strategy, including positioning, messaging, competitive differentiation, launch planning, and sales enablement. - Strengthen Rev.io's brand presence in target markets through thought leadership, content, events, digital campaigns, analyst/industry engagement, customer advocacy, and MSP-focused market education. - Develop segmented marketing strategies for existing clients, prospects, strategic accounts, and partner channels. - Support expansion initiatives across Rev.io's product portfolio, including Billing, PSA, Payments, Cyber Protect, ODIN, and Revii. - Build messaging and campaigns that resonate with MSP, telecom, managed services, and technology services buyers. - Use data to measure funnel performance, campaign ROI, attribution, conversion, and revenue impact. - Lead, coach, and develop a high-performing marketing team across demand generation, content, product marketing, digital, events, and marketing operations. - Partner with Product, Customer Experience, and Executive Leadership to ensure market feedback informs roadmap, messaging, and growth strategy. - Improve marketing systems, processes, reporting, and operational discipline to support scalable growth. - Represent Rev.io externally as a credible voice in the market when appropriate. What We're Looking For - Must be based in the Atlanta, GA area. - 10+ years of progressive B2B marketing experience, with at least 5 years in senior marketing leadership. - Proven success leading marketing for a SaaS, software, technology, telecom, MSP, managed services, or recurring revenue business; MSP market experience strongly preferred. - Strong understanding of MSP buyer personas, channel/partner marketing, demand generation, and go-to-market strategies for recurring revenue technology businesses. - Demonstrated ability to generate measurable pipeline and revenue impact. - Strong understanding of demand generation, product marketing, brand strategy, marketing operations, lifecycle marketing, and sales enablement. - Experience partnering with Sales leadership in a metrics-driven revenue organization. - Ability to translate business strategy into clear marketing priorities and execution plans. - Strong analytical skills and comfort managing marketing performance through dashboards, attribution, funnel metrics, and ROI analysis. - Experience leading teams through growth, change, and prioritization. - Excellent communication skills with the ability to influence executives, cross-functional partners, and team members. - Comfortable operating strategically while also staying close enough to the work to drive execution. Preferred Experience - Experience in PE-backed or growth-stage SaaS environments. - Direct experience marketing to MSPs, telecom providers, managed services organizations, technology services companies, or recurring revenue businesses. - Familiarity with payments, billing, PSA, cybersecurity, automation, or AI-enabled software solutions. - Experience scaling marketing-sourced opportunities and improving conversion across the full funnel. - Strong product marketing background, especially in multi-product environments. Success in This Role Looks Like - Marketing strategy is clearly aligned to company growth goals. - Rev.io has stronger market positioning and clearer differentiation. - Marketing-sourced pipeline and qualified opportunities increase. - Sales has better enablement, messaging, and campaign support. - Product launches are more coordinated, measurable, and commercially effective. - The marketing team is focused, accountable, and operating with strong execution discipline. - Rev.io's brand presence and thought leadership continue to grow in target markets. - Rev.io's marketing is more clearly positioned for MSP, telecom, managed services, and recurring revenue technology audiences. Who You Are You are strategic, commercially minded, and highly execution-focused. You understand that marketing is both a creative and revenue-generating function. You can set the vision, build the plan, lead the team, and measure the results. You are collaborative, direct, curious, and energized by helping a growing company sharpen its message and win in the market Benefits & Perks - Generous HSA employer contribution - 401k with generous company match and immediate vesting - Unlimited PTO - Paid Parental Leave - Company paid for life and disability insurance - Monthly tech reimbursement - Monthly fitness reimbursement - Education and development stipend - Time off to volunteer at the organization of your choice, as well as company-level volunteer opportunities - Clear and documented career path for your position - True open-door policy with opportunities to give feedback to leadership on a continual basis through 1:1 sessions multiple times per year #LinkedinHybrid