COMPENSATION: $250-325k total comp
LOCATION: Scottsdale, AZ
WORKPLACE SETTING: Hybrid (4:1)
REPORTS TO: Chief Marketing Officer
What You Will Own
Digital Revenue and P&L
• Own the eCommerce P&L: revenue, gross margin, contribution margin, annual plan, quarterly forecast, and the weekly story behind the number
• Drive conversion rate, revenue per visitor, and average order value on the Shopify Plus storefront through merchandising, offer design, site experience, and a disciplined testing program
• Set pricing architecture, promotional calendar, and discount discipline across the catalog; protect margin while growing volume
• Build the holiday and peak-period plan and deliver it
Digital Merchandising and Conversion
• Own how bundles, protocols, stacks, and subscription offers are presented and sold online, from product page to checkout
• Run a continuous A/B testing program across product pages, collections, cart, checkout, and post-purchase flows, with documented gains every month
• Design cross-sell and upsell logic that moves customers from an entry product (a test, a single supplement) into a protocol and a recurring relationship
• Set storefront content standards: imagery, claims-compliant copy, reviews, social proof, and clinician-backed credibility
Subscriptions, Membership, and Retention
• Own subscription enrollment, renewal, churn, and subscriber lifetime value; treat retention as a product, not a campaign
• Design and launch the online membership experience in partnership with clinical and product leadership
• Partner with Lifecycle Marketing so site, email, SMS, and app experiences are one continuous journey from first order to loyal member
Amazon and Marketplaces
• Own the Amazon P&L: catalog, content, pricing, advertising, brand defense, account health, and forecasting
• Decide whether Amazon runs in-house or through an agency, and hold whichever model you choose to a performance standard
• Build and defend the brand on Amazon against gray-market sellers and competitors in branded search
• Assess and launch additional marketplaces (Walmart, TikTok Shop, others) with a clear incrementality case
Commerce Technology and Analytics
• Own the Shopify Plus stack, app ecosystem, integrations, and the eCommerce roadmap in coordination with Technology; be the business owner the CTO builds for
• Own storefront analytics: GA4, Shopify analytics, and BI dashboards that connect site behavior to revenue and that leadership trusts
• Partner with Digital Growth on attribution so that paid traffic, organic traffic, and retention revenue are measured on one model
• Lead the eCommerce side of the brand platform and site relaunch
Team and Operating Rhythm
• Hire and develop merchandisers, CRO specialists, marketplace managers, and eCommerce analysts; build the function to match a nine-figure ambition
• Run a weekly eCommerce performance review and a monthly roadmap review with the CMO and executive team
• Manage agencies, app vendors, and technology partners to outcomes, and replace them when they fall short
What Success Looks Like in Year One
• Digital revenue up materially year over year at improving contribution margin
• Storefront conversion rate, revenue per visitor, and AOV each up measurably against a documented baseline
• Subscription and membership revenue growing as a share of total, with churn down
• Amazon running as a profitable, brand-defended channel with a clear in-house or agency operating model
• A commerce stack and analytics layer that the CEO, CFO, and CTO all rely on without caveats
Who You Are
• You have owned a $50M+ eCommerce P&L, or scaled one to that level, with direct accountability for revenue and margin
• You have grown a DTC supplement, consumer health, telehealth, or wellness brand, or something similar, and you know the claims, compliance, and payment constraints that come with it
• You are an expert in Shopify Plus and its ecosystem; you have run subscriptions at scale and can speak to churn mechanics from experience
• You have owned Amazon as a P&L, including advertising, listings, brand registry, and account health, and you know how to fight gray-market sellers
• You run a real testing program: hypotheses, sample sizes, clean reads, and shipped wins, not opinions about button colors
• You are fluent in GA4, Shopify analytics, SQL or a BI tool, and you can build the dashboard yourself if nobody else will
• You lead by doing: your team sees you in the admin, in the data, and in the customer journey every week
• You are comfortable in a founder-led, fast-moving company where the standard is growth and the question is always "what did the number do yesterday"
Education and Experience
• 15+ years in eCommerce, including 7+ years leading a channel, team, and P&L at the Director level or above
• Proven track record growing DTC revenue for health, wellness, supplement, or regulated consumer brands
• Deep expertise in Shopify Plus, subscription platforms (Recharge or equivalent), and marketplace operations including Amazon Seller Central and Amazon Ads
• Experience with GA4, Google Tag Manager, Klaviyo or HubSpot, and business intelligence tools
• Experience leading a site replatform, redesign, or major commerce technology project preferred
• Bachelor's degree or equivalent experience
Physical Requirements
• Ability to sit, stand, and work at a computer for extended periods
• Occasional travel for launches, partner meetings, and leadership offsites
