Published: November 10, 2026 at 5:25 PM
Tags: Careers at WJXT , Careers at WCWJ
As VP & General Manager of WJXT/WCWJ, you'll be a forward-thinking media leader who challenges industry norms and embraces change, bringing deep experience without being bound by legacy thinking. You will excel at developing talent and building adaptable, change-ready, high-performing teams, while staying relentlessly focused on meeting audiences where they are. Driven by a competitive spirit, you thrive on innovation and the excitement of market success. This isn't about maintaining the status quo-it's about charting a bold new course.
Responsibilities
Revenue & P&L ownership
• Own the station P&L. Build and deliver the annual operating and capital budgets and hit revenue and margin targets.
• Grow total revenue and market revenue share across core spot, political, digital/OTT, sponsorship, and new business. Personally lead the largest client and agency relationships.
• Forecast revenue weekly and monthly, manage pacing against budget, and act quickly to close gaps.
• Set rate and inventory strategy across broadcast, streaming, and digital to maximize yield.
• Build new revenue streams through content monetization, branded content, events, and partnerships, each with clear revenue goals and accountability.
• Hold sales leadership accountable for pipeline, new business development, and digital revenue mix.
Audience & content
• Redefine audience engagement across platforms, with audience strategy tied directly to monetization and rating-point growth.
• Make decisive, data-informed decisions on content, pricing, and investment that put the station ahead of market trends.
• Uphold the editorial independence and credibility of the newsroom, and work with the news director on coverage priorities without letting sales pressure shape the news.
• Oversee programming strategy, including syndicated program acquisition, schedule decisions, and local content investment.
• Grow local news ratings and digital audience in key dayparts.
Leadership & culture
• Lead and develop a diverse team and set clear revenue and performance goals for each department.
• Champion a culture of experimentation and measured risk-taking, with every new initiative judged on its revenue and audience return.
• Take ownership of company initiatives by rallying your team behind them, explaining why they matter, and holding yourself accountable for the results.
• Own succession planning for your market and build a bench of future leaders.
• Apply a startup mindset and financial rigor to reimagine a valuable legacy business.
Community & partnerships
• Serve as the face of the station in the community, building relationships with business leaders, civic groups, and philanthropic organizations that elevate the brand and generate revenue opportunities.
• Structure strategic partnerships that extend reach and produce measurable revenue.
Regulatory & compliance
• Make sure the station meets all FCC obligations, including the public inspection file, political advertising rules, EEO requirements, children's programming, and license renewal.
• Oversee emergency alerting and the station's role during severe weather and other local emergencies.
• Make sure advertising and sponsored content are clearly disclosed and follow legal and company standards.
Corporate & reporting
• Report performance, forecasts, and risks to corporate leadership clearly and on time.
• Work with group-level teams such as finance, legal, HR, and digital to carry out company-wide strategy in the local market.
Requirements
• A minimum of 10 years of progressive leadership experience in media/broadcasting.
• Proven P&L leadership with a track record of growing revenue and profitability.
• Experience growing digital revenue alongside linear revenue.
• Demonstrated success in growing audience engagement across multiple platforms.
• Deep understanding of digital media trends and emerging technologies.
• Working command of FCC rules, EEO requirements, and SOX compliance.
• A track record of transforming a legacy operation, such as launching new platforms, restructuring departments, or rebuilding culture.
