VP, Digital Experience & GrowthJob Type: Full time
Location: Toronto
Reporting to: CEO
Role Type: New
Job Purpose:
As our first Vice President, Digital Experience & Growth, reporting directly to the CEO, you'll own the digital growth engine end to end: the website, search, performance marketing, lifecycle, and the data that ties it all together. This is a rare seat where strategy and hands-on craft meet, and where your work shows up directly in revenue.
If you thrive in an environment where innovation meets real-world impact, this role offers the opportunity to shape the technology behind unforgettable journeys.
What will be your key responsibilities?- Own the vision, governance and performance of Goway's web properties and portals, leading CRO, UX, merchandising and customer-journey improvements.
- Shape strategy across paid, organic search, referral and emerging channels, tying investment to revenue, profitability, lead quality and long-term customer value.
- Build lifecycle strategy for Direct travellers and Trade partners, including journeys, nurture programs, re-engagement flows, advisor communications, personalization, loyalty, retention and referral.
- Build reporting that links marketing activity and website performance to business results, and partner with Technology on segmentation, audience strategy, lead-quality analysis and customer data strategy.
Required Skills and Qualifications:
- 15+ years of progressive leadership in digital marketing, digital product, e-commerce, lifecycle, growth, CRM, analytics or customer experience.
- A track record of leading digital transformation or growth initiatives that moved the numbers.
- Hands-on strength in website optimization, SEO, acquisition, conversion, personalization and retention.
- Deep fluency in CRM, journey orchestration, marketing automation, analytics and martech, with the ability to lead across Marketing, Technology, Sales and Operations.
What can you expect from Goway?Imagine working for a company where your career feels like an adventure. At Goway, you'll join a global community that supports one another:
- We offer a competitive salary accompanied by performance incentives, and we place real importance on time away from work, such as paid personal days for when life calls for them and your birthday off each year.
- Your future matters to us, so we match your RRSP contributions and provide comprehensive medical, dental, and vision coverage.
- Our commitment to professional growth means you'll have access to continuous learning and industry-leading training that keeps you at the forefront of travel innovation.
- Travel is in our DNA, so you'll enjoy exclusive perks and discounts on worldwide getaways.
- Since we operate across Toronto, Vancouver, Los Angeles, Manila, Sydney, and beyond, you'll collaborate across cultures and shape a career path that reflects your ambitions.
How to Apply:If this role feels like your next step, click "Apply Now" to create your profile, upload your CV, and share a few details about yourself. Our talent team reviews every application, and if your experience aligns with our needs, we will reach out to set up the next step.
AI Screening DisclosureTo help us fairly and efficiently review applications, we use an automated screening process to assess responses to pre-determined questions. This initial step ensures all candidates are evaluated consistently. Qualified applicants will be reviewed by our recruitment team for further consideration.
Additional NotesGoway Travel Ltd will retain applications, notifications, and records related to this posting for three years, reflecting our commitment to fair and equitable hiring practices.
Recruitment scams & fraud warning:Please be aware of any suspicious emails or WhatsApp activity from individuals pretending to be recruiters or senior personnel at Goway Travel. We will never ask you to install an app during the recruitment process. If you receive a message of this nature, please ignore it and report it to Goway.
