Overview

The SVP, Commerce will define and lead Publicis Media's next-generation commerce vision evolving the practice beyond retail media into a fully integrated, future-forward growth engine spanning digital shelf, owned commerce, marketplaces, data, and shoppable media.

This leader will position commerce as a core driver of client growth and business transformation building proprietary frameworks, scaling adoption across the client portfolio, and establishing Publicis Media as a market-leading authority at the intersection of media, retail, and business effectiveness.

Responsibilities

Commerce Leadership & Strategy:

• Define a future-forward commerce vision, positioning Publicis Media as a leader in the evolving commerce ecosystem
• Develop proprietary frameworks, methodologies, and points of view that shape client strategy and differentiate our offering
• Orchestrate commerce across media, data, identity, and experience fully integrated with broader client growth and transformation agendas
• Drive adoption of commerce solutions across key clients, embedding commerce into upstream planning and business strategy
• Act as a senior strategic advisor to clients on commerce transformation and growth acceleration
• Represent Publicis Media externally as a commerce thought leader (clients, industry forums, media)
• Lead new business and growth opportunities with a differentiated, innovation-forward commerce narrative

Performance Commerce:

• Build and scale a commerce engine identifying emerging trends, piloting new models, and commercializing innovation
• Develop scalable, productized solutions across retail media, digital shelf, and owned commerce
• Partner with data and analytics teams to create advanced measurement frameworks linking commerce activity to business outcomes
• Leverage AI, automation, and emerging technologies to enhance performance, efficiency, and personalization

Partnerships & Commercial Strategy:

• Shape and influence strategic partnerships across the commerce ecosystem (Amazon, Walmart, retail networks, platforms, and tech partners)
• Co-create innovative solutions and unlock preferential access, data partnerships, and commercial opportunities
• Identify and activate emerging partners to expand capability and differentiation

Data & Innovation:

• Define commerce measurement frameworks
• Connect agency-led identity capabilities with strategic commerce partners to drive deeper insights, broader access, and more advanced audience planning.
• Drive test-and-learn innovation culture
• Explore emerging commerce trends

Team Leadership:

• Design and scale a future-fit commerce organization embedding cross-disciplinary talent, new capabilities, and scalable operating models
• Define new roles/skills (data, content, retail strategy, commerce UX, etc.)
• Drive training and development

Qualifications

• 12-15+ years experience in commerce, eCommerce, or performance media
• Proven leadership in scaling commerce or performance business units
• Deep expertise in retail media, marketplaces, and eCommerce ecosystems
• Strong client leadership and commercial acumen
• Excellent communication and analytical skills

Additional information

Salary

Transparency matters to us. The salary range for this position is $180,000 to $210,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence tools to support parts of our hiring process, such as reviewing applications or analysing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognised by people.