How You Will Make an ImpactReporting to the SVP, Brand Management, the VP, Brand Management will lead our commercial initiatives for Frida brands and be responsible for managing and growing brands by defining strategy and driving growth initiatives across the existing and new lines of products. The VP, Brand Management will partner cross functionally to develop a robust innovation pipeline of new products and enhancements to drive brand expansion, revenue, and margin. The ideal candidate will be passionate about consumer and market dynamics and will utilize those insights to develop innovative solutions that allow us to win in the marketplace.
Responsibilities to include:
- Meeting sales and profitability targets
- Spearhead the annual business review and brand planning processes
- Serve as a catalyst to the brand's strategic initiatives, communication plans, and product innovations across all consumer touch points
- Uphold the brand's positioning by demonstrating a deep understanding of key brand traits along with an understanding of a constantly evolving retail/customer environment
- Apply consumer insights, research, and competitive intelligence to identify new opportunities and needs in the market to support the expansion, customization, and optimization of existing products and introduction of new products
- Develop compelling, marketable category concepts and stories that align with overall brand vision
- Lead execution of product marketing strategy including product architecture, pricing strategy, and SKU management
- Support Line Reviews demonstrating shopper analytics, category & department insights, POS performance metrics, planogram assessments, and internal trend information
- Partner with Sales team to manage retailer strategies and buyer relationships
- Promote a high performance culture by setting clear expectations and individual goals, and focus the team/company on key drivers that impact success
- Partner with internal Marketing Activation/Creative team to develop communication ideas and support creative collateral to support the brand's goals
- Identify consumers' needs and wants for Frida products, and provide inputs to R&D to enhance current product offering and design and develop new products
- Other duties as assigned
What You Will Need- Bachelor's Degree in Business, Marketing, or related field
- 10-12+ years of proven experience in brand management within the consumer-packaged goods industry
- 3-5+ years of experience in a leadership/management role
- Experience in conducting, analyzing, and developing strategies based on primary research and data
- Holistic knowledge of cross functional CPG product development and management cycle
- An ability to drive innovation and brand growth
- Strong analytical skills including ability to translate findings into actionable strategies
- Nielsen and/or IRI analytics experience
- Consumer obsessed and possess strong consumer understanding
- Excellent communicator with strong written, verbal, and presentation skills
- Proficient in Microsoft Office Business Suite including PowerPoint and Excel
- Ability to manage multiple projects at once and strong organizational skills
- Proactive; can operate autonomously, but also collaboratively as part of a team
Who You Will Work WithFrida is an organization that values collaboration and community. As the VP, Brand Management, you will work closely with Product Development, Marketing, and Project Management.
Our Ways of WorkingFrida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.
Why You Will Love Working at Frida- Robust health benefits including:
- Comprehensive medical, vision, and dental plans
- Employer paid life insurance
- Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
- FSA & HSA
- 401k matching up to 4% with immediate vesting.
- Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
- Flexible paid pregnancy and parental leave.
- Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
- Dog friendly office - feel free to bring your best buddy with you to work!
- Learning & development opportunities for professional and personal growth
- Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
- Exclusive employee product discounts.
