How You Will Make an ImpactFrida is looking for a Senior Brand Manager to be responsible for commercial marketing strategies and business ownership across a key category. The Senior Brand Manager will partner with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D to deliver annual revenue and margin goals. The ideal candidate is both strategic and an analytical thinker who has a passion for building mission driven brands.
Responsibilities to include:
- Define and cross-functionally coordinate go-to-market plans for new product launches, while also monitoring performance and identifying opportunities for optimization to ensure budget delivery
- Define messaging strategy and oversee creative development of commercial assets to support new product launches and core product renovations (packaging, ecomm, ISM, paid social)
- Support the development of annual and quarterly briefs to cross-functional teams (brand-building, design, media, sales) that define the business priorities and executional plans for the brand.
- Work cross-functionally to measure the impact of paid, owned and earned activation on sales, applying learnings for future brand planning briefs
- Track media performance and budget, connecting spend to performance
- Support the development of line review material for the purposes of retailer sell-in of new products and expansion opportunities that unlock growth for the business
- Become a subject matter expert on the brand, consumer and portfolio to help inform day-to-day decisions on the business
- Compile competitive intelligence deep dives to ensure optimal positioning for our products, categories, and brands
- Collaborate cross-functionally to routinely evaluate the performance of products in market to refine plans, SKU strategy and maximize growth opportunities
- Ad hoc market analysis and desk research to understand category trends and insights that inform our marketing strategies
- Manage promotion planning & reporting to drive successful promotion events and resulting sales
- Lead Nielsen category mapping to compile category and shopper insights
- Lead weekly business meetings to report on trends, insights, and actions
- Other duties as assigned
What You Will Need- Bachelor's Degree in Marketing, Business, Data Analytics, or similar focus
- 6+ years of experience with at least 2-4 years of experience in CPG Brand Management specifically
- Strong business acumen with an in-depth understanding of the many variables that contribute to sustainably growing a brand and business
- Excellent communicator and collaborator with strong written, verbal, and presentation skills
- Proactive, can operate autonomously, but also collaboratively as part of a team
- Ability to manage multiple projects at once, strong organizational skills
- Comfortable working with incomplete datasets / uncertainty with a think-outside-the-box mindset
- Willing to learn new skills and take the extra steps to help drive the business
- Experience pulling, analyzing and visualizing Nielsen and/or IRI data
- Proficient in Microsoft Office Business Suite including PowerPoint and Excel
Who You Will Work WithFrida is an organization that values collaboration and community. As the Senior Brand Manager, you will work closely with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D.
Our Ways of WorkingFrida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.
Why You Will Love Working at FridaWe offer a comprehensive and thoughtfully designed benefits package to support our employees:
- Robust health benefits including:
- Comprehensive medical, vision, and dental plan options
- Employer paid life insurance
- Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
- FSA & HSA
- 401k matching up to 4% with immediate vesting
- Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!
- Pregnancy and parental leave
- Weekly wellness programming in-office
- Dog friendly office - feel free to bring your best buddy with you to work!
- Learning & development opportunities for professional and personal growth
- Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
- Exclusive employee product discounts
