Implementation Marketing Manager is responsible for leading the development and execution of key field facing materials to educate customers about implementing our ViiV Injectable products. Additionally develop marketing materials for ViiVConnect hub services aligning marketing messages and materials with the objectives. This position requires close collaboration with the Brand Teams, cross functional communication and alignment, including collaboration with field leadership and internal partners across the ViiV portfolio.
We are seeking a creative thinker, collaborator, and storyteller who is passionate about our mission of Leaving No Patient Living with HIV Behind through effective marketing tactics to equip appropriate field teams to educate customers to enhance the patient experience.
This role will be based out of Durham, NC & may be considered for a domestic relocation package. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area!Research Triangle Park | Where People + Ideas Converge (rtp.org)
Responsibilities This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
- Collaborate with Brand Marketing, Field Reimbursement Team, Market Access, Payer Marketing, Patient Access and Affordability Team and other internal stakeholders on provider /patient experience and implementation marketing strategy
- Develop of implementation marketing materials, including the ViiVConnect website and digital media, to increase customer awareness / education of acquisition of our specialty products and patient access programs to enhance the provider and patient experience.
- Effectively manage agency relationships, ensuring all projects are delivered on time and within budget, including a comprehensive resource plan
- Project manage activities including progress meetings, reports, steering groups, and workstreams
- Support the organization and management of projects that enter the copy approval process, including the prioritization of projects and project schedules across teams, working closely with agency partners, promotions management, and ViiV internal stakeholders
- Ensure progress and impact achieved are measured and communicated
- Manage marketing materials including internal and external communications
- Collaborate with the training team and educate field teams on materials and programs developed
- Partner with team members and agency partners to support implementation of new or enhanced controls to mitigate identified and emerging risks, with appropriate documentation
- Understanding of ViiVConnect hub partners and vendors
Why You? Basic QualificationsWe are seeking professionals with the following required skills and qualifications to help us achieve our goals:
- Bachelor's degree & 6+ years of pharma commercial experience
- Experience working with a specialty product
- Project management skills and experience
- Marketing experience including the copy approval process or MLR
- Digital Marketing experience
Preferred QualificationsIf you have the following characteristics, it would be a plus:
- Experience in market access, reimbursement and financial programs they pertain to acquisition of a specialty product
- Sales experience
- The ability to work effectively within a complex matrix organization
- Knowledge of creative development, copy approval, and production processes
- Website Development experience
- Strong communication, presentation, and organizational skills
Work Environment This role is based in the United States and offers a hybrid working model. Collaboration and connection are important, so the role expects presence in the office about two days per week. We support flexible working to help you bring your best everyday.
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SkillsData to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.
