Agency:
Targetbase
Job Function:
Strategy and Planning
Job Subfunction:
Account Planning and Brand Planning
Job Description:
JOB SCOPE & PURPOSE
A Vice President of Strategy is responsible for defining, overseeing, and evolving the overarching CRM and engagement strategy across a portfolio of brands/clients, ensuring strategic consistency, rigor, and long-term value creation. This role partners closely with senior client stakeholders and internal leadership to align business objectives, data-driven insights, and customer experience vision. The VP must be adept at translating data and market signals into a clear, compelling strategic narrative that guides teams, influences clients, and impacts enterprise-level decision-making.
He/she serves as a senior strategic authority in CRM, customer acquisition, and ongoing journey orchestration. The ideal candidate is a confident, consultative leader who thrives in ambiguity, brings a strong point of view, and inspires teams to think beyond execution toward transformational impact.
MAIN RESPONSIBILITIES
Strategic Oversight & Thought Leadership:
Provides executive-level oversight of CRM and engagement strategy for assigned clients, setting the strategic vision, ensuring alignment across workstreams, and elevating the quality and consistency of strategic output across teams.CRM & Customer Journey Leadership:• Guides the development of consumer-centric CRM strategies across acquisition, onboarding, engagement, and retention, ensuring data, insights, and analytics are synthesized into an integrated, end-to-end customer story.Client Partnership & Influence:• Acts as a trusted senior advisor to clients, using insight-led storytelling to frame challenges, articulate opportunities, and influence long-term strategic direction. Leads high-level strategic discussions, roadmap development, and future-state visioning.Innovation, Growth & Commercial Impact:
• Partners with business development and account leadership to drive growth, shaping differentiated, insight-driven solutions and helping clients see beyond individual campaigns to broader ecosystem opportunities.Team Leadership & Enablement:
• Provides mentorship and strategic guidance to other strategists, establishing strategic standards, coaching teams on data interpretation and narrative development, and ensuring CRM thinking continues to mature across the organization.
EDUCATION & EXPERIENCE
• Minimum of 12-15 years of experience in data-driven consumer marketing, CRM, or customer experience strategy
o Demonstrated experience leading CRM strategy at an enterprise or portfolio level, with experience across multiple industries
o Proven success developing and overseeing complex, multi-channel CRM and engagement strategies
o Strong background in consultative selling, organic account growth, and executive-level client engagement
• Bachelor's Degree required; Master's Degree highly preferred
KNOWLEDGE & ABILITY
• Expert-level understanding of CRM, customer data, analytics, and journey orchestration
• Exceptional ability to connect data, insights, and business context into a clear, persuasive strategic narrative for senior audiences
• Proven ability to influence without authority and align cross-functional teams around a shared strategic vision
• Deep knowledge of emerging technologies, platforms, and trends shaping consumer behavior and personalization
• Executive presence with strong presentation, facilitation, and storytelling skills
• Highly collaborative leadership style with strong listening, coaching, and relationship-building capabilitiesPOSITION REQUIREMENTS
• Overtime as necessary
• Travel is required
We work a hybrid schedule - 3 days in office and 2 days working from home. Candidates must local to the Dallas-Fort Worth area and willing to be onsite in the Irving office 3 days per week.
Targetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicom's global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modeling, technical and business consulting and digital experience design and development.
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Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
