Chief Marketing Officer (CMO)

The Chief Marketing Officer will be proven strategic leader with deep expertise in all things marketing and a reputation for leading a successful strategy and transformation from a traditional marketing organization to one that now possesses best-in-class digital capabilities. S/he will have an understanding of the value of the consumer and have experience with the financial services industry. The ideal candidate will bring significant experience in full funnel marketing with focus on customer acquisition and digital marketing strategies. The successful candidate will have demonstrated success in driving measurable business goals through strategic leadership, marketing expertise, analytics, and insights.

The CMO must embody, encourage, and inspire innovative thinking and creative problem-solving. The competencies gained from industries where marketing/digital has reshaped distribution and member experience are highly sought after, as well as a rich understanding of those companies where traditional acquisition methods - direct mail, television, and outbound call centers - were bettered, not fully replaced, by digital strategies.

This executive must have a proven track record of driving marketing strategies across the enterprise into actionable plans and results, all while building coalitions, driving change, and connecting the dots across infrastructure, operations, product, and go-to-market strategies. This leader will develop a high-performing team where a diversity of perspectives is valued, and champion cross-functional teamwork and break down silos. The ideal candidate will be an innovative and collaborative executive who thinks about how marketing can generate new possibilities for the overall business.

In terms of the performance and personal competencies required for the position, we would highlight the following:

Setting Strategy

• The ability to create and articulate an inspiring vision for CreditAssociates, not only for the areas s/he is directly responsible for, but the enterprise as a whole.

• The inclination to seek and analyze data from a variety of sources to support decisions and to align others with CreditAssociates' overall strategy.

• An entrepreneurial and creative approach to developing new, innovative ideas that will stretch the organization and push the boundaries within the industry.

• The ability to effectively balance the desire/need for broad change with an understanding of how much change the organization is capable of handling, to create realistic goals and implementation plans that are achievable and successful.

Executing for Results

• The ability to set clear and challenging goals while committing the organization to improved performance; tenacious and accountable in driving results.

• Comfortable with ambiguity and uncertainty; the ability to adapt nimbly.

• A collaborator who seeks data and input from others to foresee possible threats or unintended circumstances from decisiol")s; someone who takes smart risks.

• A leader who is viewed by others as having a high degree of integrity and forethought in his/her approach to making decisions; the ability to act transparently and consistently while always taking into account what is best for the organization.

Leading Teams

• The ability to attract and recruit top talent, motivate the team, delegate effectively, and manage performance; a strong developer of others.

• The ability to persevere in the face of challenges and exhibit a steadfast resolve and relentless commitment to higher standards, which commands respect from followers.

• A leader who is self-reflective and aware of his/her limitations; leads by example and drives CreditAssociates' performance with an attitude of continuous improvement by being open to feedback and self-improvement.

Relationships and Influence

• Naturally connects and builds strong relationships with others, demonstrating strong emotional intelligence and an ability to communicate clearly and persuasively.

• An ability to inspire trust and followership in others through compelling influence, passion in his/her beliefs, and active drive.

• Encourages others to share the spotlight and celebrates and supports the success of the team.

• Creates a sense of purpose/meaning for the team that generates followership beyond his/her personality and engages others to the greater purpose for CreditAssociates as a whole.

Key responsibilities include:

• Partnering with the leadership team to develop annual marketing plans and long-range strategies that directly support the company's overall business goals.

• Build the digital experience with a focus on aligning marketing with the full life-cycle customer experience.

• Identify new, innovative strategies to actively engage customers and new prospective customers and partners via a diverse and complex marketing mix.

• Execute a clearly defined marketing and communications strategy that aligns with business objectives and enhances brand equity.

• Significantly improve performance marketing capabilities to increase marketing effectiveness and efficiency.

• Develop and maintain key performance metric reports that track performance and test the efficiency of marketing efforts.

• Attract top talent and develop and lead a world-class marketing function.

• Work creatively and collaboratively across functions within the organization.