Job DescriptionAs a Vice President, Social and Culture Lead on the Brand Creative and Advertising team within Business Banking Marketing at JPMorganChase, you will lead Business Banking's always-on social presence, oversee creator and influencer workstreams, and drive localized campaign strategy for small business owners across the US. You'll blend strategic ownership with hands-on execution - bringing deep social media expertise, including paid social, to a role that sits at the intersection of culture, creativity, and commerce. Based in New York, NY, you'll report directly to the Lead of Brand Creative and Advertising Strategy, manage one direct report, and partner closely with cross-functional teams and external agencies to ensure the brand's social and cultural presence is consistent, current, and compliant. This is your chance to shape how a nationally recognized brand sounds, looks, and shows up in culture for small business owners nationwide.
Job responsibilities- Own the always-on social media strategy and content calendar, ensuring the brand shows up consistently and compellingly across platforms
- Lead creator and influencer partnerships and workstreams from campaign development through execution, driving authentic cultural relevance
- Develop and execute localized and regional campaign strategies across markets to deepen community involvement and brand resonance
- Manage and develop one direct report, fostering growth and performance within the team
- Partner with paid, earned, and owned teams - including PR, Talent & Culture, and Brand Center of Excellence - to ensure a consistent brand presence across all channels
- Collaborate with external agencies and vendors to support social and influencer programs at scale
- Monitor social and cultural trends to keep the brand's presence current, relevant, and ahead of the curve
- Present social and culture strategy, performance results, and recommendations to senior stakeholders
- Ensure all social content aligns with brand, regulatory, and compliance standards
- Manage budgets, business casing, and vendor relationships tied to the programs and campaigns you lead
- Translate business and marketing objectives into compelling campaign narratives and creative briefs
Required qualifications, capabilities, and skills- Formal training or certification on Marketing & Communications concepts and 7+ years applied experience
- Demonstrated experience managing paid social media strategy and brand campaigns at scale
- Proven experience developing and executing creator or influencer campaigns
- Direct people management experience with a track record of developing talent
- Strong written and verbal communication skills, including the ability to present confidently to senior stakeholders
- Experience managing external creative or marketing agencies and vendors
- Demonstrated ability to manage production for photo or video shoots, including casting, contracting, and pre- and post-production
- Willingness and ability to travel on weekends to support campaign shoots and on-site production needs
Preferred qualifications, capabilities, and skills- Experience leading integrated campaigns spanning paid, earned, and owned channels
- Background in financial services or banking marketing
- Experience with localized or regional marketing strategy across multiple markets
- Experience marketing to small business owners or entrepreneurs
- Familiarity with FDIC regulations, disclosures, and related compliance requirements in marketing content
About the TeamOur Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Our business bankers work in the Consumer Bank to provide financial solutions to small business owners across the U.S. Customers turn to us for financing and advice as they start, run and grow their businesses. We partner with clients throughout the process, investing in our communities and people for the long-term.
