Overview

Razorfish is seeking a VP, Program Management to lead large-scale, complex programs while driving operational excellence across integrated teams. This leader will be responsible for overseeing the successful delivery of customer engagement, CRM, loyalty, lifecycle marketing, personalization, and digital transformation initiatives while serving as a strategic partner to both clients and internal stakeholders.

The ideal candidate leads with empathy and accountability, inspiring teams around a shared vision while ensuring successful execution across multiple workstreams. They will guide clients through business and marketing transformation initiatives while fostering a culture of collaboration, innovation, and continuous improvement.

This individual will have 10-15 years of experience managing multiple teams and stakeholders in a fast-paced environment and will be comfortable leading large programs, portfolios, and cross-functional teams. Experience supporting Quick Service Restaurant (QSR) brands is preferred.

Responsibilities

• Lead the delivery of complex programs and integrated marketing initiatives across multiple workstreams and stakeholders
• Oversee CRM, loyalty, lifecycle marketing, personalization, and customer engagement programs that drive acquisition, retention, customer value, and business growth
• Partner with clients to develop and execute CRM strategies that support broader business and marketing objectives
• Serve as a trusted advisor to clients, guiding internal leaders and external stakeholders through customer experience, marketing transformation, and digital initiatives
• Collaborate with strategy, analytics, data, media, creative, and technology teams to deliver connected customer experiences across channels
• Oversee CRM campaign planning and execution across email, SMS, mobile, push notifications, loyalty programs, and other customer engagement channels
• Ensure successful delivery by establishing governance models, operating processes, budgets, timelines, staffing plans, and success metrics
• Focus on delivering value to end customers early and often while driving continuous improvement across programs and teams
• Act as a senior client-facing leader, building trusted relationships and aligning stakeholders around business goals and delivery plans
• Lead integrated, 360-degree marketing initiatives that connect CRM efforts with broader media, digital, analytics, strategy, and creative workstreams
• Achieve metrics including client outcomes, account health, resource utilization, revenue, margin, burn rate, and operational efficiency
• Create a positive team environment where autonomy, mastery, and purpose are promoted through coaching, mentoring, and performance development
• Drive a culture of value-based delivery, accountability, collaboration, and self-organization
• Mentor and develop the next generation of Program Management leaders through coaching, training, and best-practice sharing
• Support business development efforts, including budget planning, scoping, staffing, proposal development, and new business opportunities
• Help clients evolve customer engagement strategies and operational models to support long-term growth and transformation initiatives

Qualifications

• 10-15+ years of Program Management, Client Services, CRM, Customer Experience, Digital Marketing, or Consulting experience
• Proven experience leading large-scale CRM, lifecycle marketing, loyalty, customer engagement, or personalization programs
• Strong client-facing leadership experience managing executive-level stakeholders and cross-functional teams
• Experience overseeing integrated, 360-degree marketing initiatives across strategy, creative, media, analytics, technology, and CRM disciplines
• Strong understanding of customer journeys, marketing automation, personalization, CRM platforms, and customer data ecosystems
• Demonstrated success managing program financials, forecasting, resource planning, and operational performance
• Excellent communication, stakeholder management, and presentation skills
• Experience mentoring and developing teams within a fast-paced agency or consulting environment
• Experience leading enterprise-scale CRM programs, customer lifecycle initiatives, and marketing technology implementations
• Digital and website delivery experience preferred
• Quick Service Restaurant (QSR) experience preferred

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range: USD $168,150.00 - USD $230,100.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/1/2026.