Vice President of Social, National, COURIER
Remote (U.S.-based) | Full-Time | Starting at $120k annually
Topline:
COURIER seeks a Vice President of Social to join its national division.
Reporting to the Managing Director of COURIER's national team, the VP will build and maintain a robust social media presence for [redacted]'s social accounts across all platforms - including video-based platforms (Instagram and TikTok) and text-based platforms (Facebook, Twitter/X, Threads, LinkedIn, and Bluesky).
Role & responsibilities include:
- Steer National brand's editorial and digital engagement strategy across all relevant social media platforms to achieve audience reach, engagement, acquisition and online fundraising goals
- Direct content creation (graphics & video) informed by COURIER editorial drumbeats, including brainstorming new ideas and managing projects from concept to completion
- Closely monitor current events to create relevant social content that aligns with COURIER's editorial priorities
- Identify and establish media-sharing partnerships with content creators, mission-aligned organizations, celebrities, and influential social personalities that expand audience reach, content distribution and growth opportunities
- Direct national social content, talent-led social products, and collaborative partnerships
- Track, analyze and report on social KPIs, providing actionable recommendations to improve performance based on the data findings
- Test and optimize social content, publishing and distribution strategies to improve results
- Drive measurable audience conversion from social platforms to COURIER's newsletters, podcasts, web shows, and other owned products
- Lead COURIER national's marketing efforts, in coordination with HQ support staff
- Create and maintain a regular social marketing calendar, promoting COURIER's national products (newsletters, web shows, podcasts, etc.) with measurable growth and engagement results
- Lead and develop National social team, staff, establishing clear expectations and accountability, while serving as a mentor
- Send bi-weekly round-ups of national content to COURIER's marketing list
- Manage independent social contractors
The ideal candidate will have some of the following:
- Minimum of 8 years of experience in social content curation and creation
- A political expert in their own right, with a strong understanding of the national and gubernatorial political landscape and the ability to quickly and accurately break down the news
- Strong background in political content creation, with preference given to candidates with newsroom, campaign, advocacy organization, or PAC experience
- Graphic design experience (required for this role)
- Strong knowledge of best practices in social video publishing
- Excellent written and verbal communication skills, with a keen eye for design
- Video editing skills are not required but preferred
Compensation and benefits
- The annual salary for this role starts at $120,000
- Unlimited Paid Time Off (PTO), 11 paid holidays a year
- Full suite of health benefits
- Flexible working arrangements
- $500 home office reimbursement
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