10+ years of senior sales leadership experience in apparel or related industries
Strong network in the premium blank apparel sector
Proven ability to lead and mentor experienced sales teams
Excellent communication and negotiation skills
Entrepreneurial mindset for scaling businesses
Must live within commuting distance of Orange County and travel nationally 50-75% of the time
Responsibilities
Leverage industry relationships to develop large national and regional accounts
Collaborate with the outside sales team to negotiate strategic deals
Lead executive-level discussions on growth and partnership alignment
Develop sustainable business plans for key accounts
Mentor and develop the sales team to foster a high-performance culture
Create scalable partnership models for decorators
Analyze market trends to refine go-to-market strategies
Benefits
Opportunity to shape long-term commercial strategy
Mentorship and growth opportunities within a collaborative culture
Unique position at a premium brand focusing on quality and selective distribution
Engagement in a data-driven environment for sales leadership
Leadership role with high visibility across cross-functional teams
Full Job Description
Your role and impact
Drive Commercial Growth
Own and drive the North American commercial growth strategy, translating business objectives into clear priorities, actions and measurable results
Identify and develop new business opportunities across priority customer segments and channels.
Personally engage with key prospects and strategic customers to build long-term, value-based relationships
Develop and grow strategic accounts, ensuring strong customer engagement, retention and revenue growth
Identify market trends, opportunities and competitive dynamics and translate them into actionable commercial initiatives
Build a strong understanding of the North American blank apparel, decorator and distribution ecosystem
Develop the Market & Dealer Network
Strengthen and expand the North American dealer network in line with the company's commercial strategy
Identify opportunities to improve market coverage, customer reach and channel performance
Develop strong relationships with dealers, decorators and other relevant industry stakeholders
Work closely with Marketing and other functions to strengthen Stanley/Stella's positioning and visibility in the North American market
Lead & Develop the Sales Team
Lead, coach and develop the North American sales team, creating a high-performance and customer-focused culture
Provide clear direction, commercial coaching and hands-on support to team members
Develop the team's strategic sales capabilities while maintaining a strong focus on execution and results
Set clear objectives, monitor performance and ensure accountability for commercial outcomes
Act as a role model for customer engagement, business development and commercial excellence
Bring Commercial Thought Leadership
Bring strong commercial judgement and market insight to the North American leadership agenda
Challenge existing approaches and identify new ways to accelerate growth
Use data, customer insights and market intelligence to inform commercial decisions
Balance short-term revenue opportunities with sustainable long-term market development
Collaborate closely with global leadership and cross-functional teams to ensure North American priorities are aligned with the broader business strategy
About you
10+ years of progressive experience in sales, business development and/or sales leadership, preferably within apparel, textiles, fashion, promotional products or another relevant B2B environment
A proven track record of personally driving revenue growth and developing new business
Strong experience managing and growing key customer relationships
Experience leading, coaching and developing sales teams
Strong commercial and strategic thinking combined with a highly hands-on approach
Excellent negotiation, influencing and relationship-building skills
A strong understanding of the North American commercial landscape and customer ecosystem
The credibility and energy to engage directly with customers, prospects, dealers and internal teams
A data-driven approach to commercial decision-making, without losing the human and relationship dimension of sales
Strong business judgement and the ability to move from strategy to execution quickly
Must be based within commutable distance of Orange County and willing to travel nationally up to 50-75% of the time
