Vice President of Sales - Skilled Nursing & Senior Living

Vice President of Sales - Skilled Nursing & Senior Living Oxford Solutions is seeking an experienced Vice President of Sales to lead and scale a field-based business development organization focused on acquiring new skilled nursing and senior living facilities. This is a direct-hire, remote leadership position for candidates based in the Eastern Time Zone. The Vice President of Sales will establish the go-to-market strategy, coach representatives working within local markets, and own new facility acquisition performance across the field sales organization. Periodic travel is required to support representatives in their territories. Responsibilities • Lead, coach, and scale a team of field-based business development representatives • Develop the sales strategy for acquiring new skilled nursing and senior living facilities • Establish performance goals, operating rhythms, and accountability across the sales organization • Coach representatives on territory development, facility engagement, and deal progression • Monitor pipeline activity, conversion metrics, and market performance • Partner with company leadership to improve sales processes, positioning, and growth plans • Travel periodically to provide in-market coaching and support Qualifications • 7+ years of sales experience, including at least 3 years in a sales leadership or management role • Demonstrated success building, managing, and scaling sales teams • Direct experience selling into skilled nursing facilities, nursing homes, or senior living organizations • Strong understanding of facility operations, including DON relationships, PBJ compliance, per-diem economics, and healthcare staffing models • Proven success driving new customer or facility acquisition • Ability to lead a distributed, field-based sales organization • Must reside within the Eastern Time Zone and be available to work Eastern Time business hours • Willingness to travel periodically This opportunity is best suited for a hands-on sales leader with deep industry knowledge who can translate strategy into consistent field execution. General SaaS sales experience without skilled nursing or senior living exposure will not provide the necessary foundation for this role. Vice President of Sales - Skilled Nursing & Senior Living - 26-00603