Vice President of Revenue MarketingCreatorIQ is seeking a visionary Vice President of Revenue Marketing to design, scale, and own our pipeline generation engine. This senior leader will be accountable for driving measurable revenue impact through orchestrated account-based marketing (ABM), enterprise demand generation, digital acquisition, and field marketing programs. This role will oversee pipeline generation and growth across all segments (enterprise, mid-market), solutions, regions and channels.
In this role, you will serve as a peer to Sales and Partner leadership, owning strategy, execution, and measurement for all account-based and enterprise pipeline activities. You will lead and grow a team of marketers, partner with our Chief Sales Officer and Chief Marketing Officer on go-to-market strategy, and be a visible voice in executive-level discussions around pipeline performance and growth.
In this role, you'll get to:- Enterprise Pipeline Ownership
- Own enterprise pipeline contribution targets, ensuring 3-4X coverage vs. revenue goals.
- Design and allocate budgets across ABM, sponsored events, outbound orchestration, and partner co-marketing.
- ABM & Field Marketing Leadership
- Build and lead a high-performing ABM and enterprise field marketing team.
- Drive multi-threaded engagement across buying committees at top enterprise accounts.
- Partner with Sales to execute Joint Execution Plans (JEPs) for target accounts.
- Cross-Functional Partnership
- Operate as a peer to Sales VPs and CSO; drive alignment between Sales, Marketing, and Partners.
- Collaborate with Product Marketing on C-level narratives (CFO, CMO, CEO-focused content).
- Partner with Ecosystem and Partner leaders on joint GTM campaigns and referral pipeline.
- Executive Influence & Reporting
- Present pipeline performance, trends, and forecasts to the Executive Leadership Team.
- Define KPIs for pipeline contribution, conversion rates, and win-rate improvements.
- Champion pipeline measurement models that recognize sourced and influenced revenue.
- Thought Leadership
- Elevate CreatorIQ's market position through enterprise events, thought leadership, and executive forums.
- Drive the creation of owned IP (trend reports, benchmarks, ROI indices) that resonate with senior decision-makers.
Who you are and what you'll need for this position:
- 7-10+ years in B2B enterprise demand generation, with 7-10 years in ABM or field marketing leadership.
- Track record of building ABM programs at scale (1:1, 1:few, 1:many) that influenced enterprise pipeline and revenue.
- Deep understanding of enterprise buying committees and long, complex SaaS sales cycles.
- Proven experience running a named-account program with sales (AEs/SDRs) and measurable pipeline impact.
- Hands-on experience with ABM platforms (6sense, Demandbase, TOFU), marketing automation (Marketo/HubSpot), CRM (Salesforce), attribution (e.g. Bizible/Marketo Measure), and enrichment/routing.
- Strong cross-functional collaborator, able to influence Sales leadership and partner ecosystems.
- Excellent analytical, communication, and project management skills.
- Experience building and managing small teams, with readiness to scale.
Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a 'perfect' candidate. Have 50% of the criteria? Excited about this opportunity? Passionate about what we do at CreatorIQ? Please apply! CreatorIQ is a place where everyone can grow.
What you will get from us:- People: work with talented, collaborative, and friendly people who love what they do.
- Guidance: utilize our learning platform to fully get the training and tools you'll need to become successful here from your first day with us.
- Surprise meal stipends: work from home can't stop the enjoyment of someone else making a meal for you!
- Work/life harmony: 15 days vacation, floating and set holidays, wellness allowance, and paid parental leave.
- Whole Health Package: medical, dental, vision, life, disability insurance, and more.
- Savings: a 401k (USA) plan to help you plan ahead.
- Work from home stipend: to assist you in setting up a home office that works for you (or buy a new dog leash - your choice!).
