Job DescriptionVICE PRESIDENT, MARKETINGWHAT YOU'LL DO- Develop and lead Michael Baker International's enterprise marketing strategy, ensuring alignment with the company's growth objectives, market priorities, strategic initiatives, and long-term business strategy.
- Serve as a senior marketing advisor to executive leadership, providing market intelligence, client insights, competitive analysis, and recommendations that influence business strategy and investment decisions.
- Lead an integrated marketing organization spanning industry marketing, product and partner marketing, digital channels, demand generation, market intelligence, events, and agency partnerships to accelerate growth and strengthen market position.
- Partner with business leaders to identify, prioritize, and support strategic growth opportunities, including major pursuits, key accounts, emerging markets, and priority client initiatives.
- Develop and execute marketing programs that generate measurable business impact by increasing market awareness, strengthening client engagement, advancing sales opportunities, and supporting revenue growth.
- Establish a disciplined, data-driven approach to demand generation, campaign performance, lead development, account-based marketing, and marketing attribution across priority markets and client segments.
- Direct the marketing strategy supporting Michael Baker International's highest-value pursuits, strategic programs, and growth platforms, ensuring differentiated positioning and a strong competitive advantage in the marketplace.
- Oversee enterprise and industry marketing programs that elevate Michael Baker International's visibility, strengthen market leadership, and increase engagement with clients, partners, industry organizations, and other key stakeholders.
- Drive the adoption of modern marketing technologies, digital platforms, artificial intelligence, analytics, and automation capabilities to improve reach, efficiency, and performance.
- Establish marketing operating rhythms, performance dashboards, KPIs, budgets, resource allocation models, and return-on-investment measurements that demonstrate business impact and inform decision-making.
- Collaborate closely with Sales, Operations, Business Development, Communications, and executive leadership to ensure alignment between enterprise priorities, growth objectives, and marketing investments.
- Lead, mentor, and develop a high-performing team of marketing professionals while fostering a culture of innovation, accountability, collaboration, and continuous improvement.
- Build and maintain strategic relationships with external agencies, industry organizations, media partners, technology providers, and other partners to expand market reach and enhance marketing effectiveness.
- Champion a client-centric marketing culture that leverages data, insights, and market trends to anticipate client needs, uncover growth opportunities, and strengthen Michael Baker International's competitive position.
WHAT YOU NEED TO SUCCEED- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 20+ years of progressively responsible marketing and communications experience, including significant leadership experience.
- Demonstrated success developing and executing enterprise-level marketing strategies that support business growth and organizational objectives.
- Experience leading integrated marketing, brand, digital, content, campaign, and creative initiatives.
- Strong executive presence with the ability to advise, influence, and build credibility with senior leaders and key stakeholders.
- Exceptional written, verbal, presentation, and interpersonal communication skills.
- Strong analytical and business-oriented mindset with experience establishing and leveraging marketing KPIs, performance metrics, and ROI measures.
- Proven experience building, leading, mentoring, and developing high-performing teams.
- Demonstrated ability to successfully lead and influence across a large, complex, matrixed organization.
- Experience within engineering, architecture, infrastructure, professional services, consulting, or another complex B2B organization is preferred.
- Experience with marketing technology, CRM platforms, digital analytics, marketing automation, AI-enabled marketing tools, and emerging technologies is preferred.
COMPENSATIONThe approximate compensation range for this position is
$200,000 - $250,000 per year. This compensation range is a good faith estimate for the position at the time of posting. Actual compensation is dependent upon factors such as education, qualifications, experience, skillset, and physical work location.
WHY CHOOSE US- Medical, dental, and vision insurance
- 401(k) Retirement Plan
- Health Savings Account (HSA)
- Flexible Spending Account (FSA)
- Life, AD&D, short-term, and long-term disability
- Professional and personal development opportunities
- Generous paid time off
- Commuter and wellness benefits
- Tuition reimbursement
*There is no current application deadline. Michael Baker will continue to accept applications on an ongoing basis until the position is filled or no longer needed.
