POSITION SUMMARY:
The Vice President of Marketing is responsible for managing the development and execution of marketing initiatives for products that maximize profits while ensuring customer satisfaction.
DUTIES AND RESPONSIBILITIES:
1. Manages and launches marketing plans for products and initiatives to create a demand and maximize sales of specific products, product lines, or product areas.
2. Conducts competitive product analyses and market research of product customer trends, behaviors and needs to develop a pipeline of future products. Determines most advantageous product positioning to ensure profitability and viability of new products or product enhancements.
3. Responsible for developing mailing lists, managing customer databases and overseeing electronic marketing initiatives.
4. Oversees development and production of marketing collateral. Provides input and direction of all product literature, to include identification of features/benefits, to ensure it is informative and thorough and using the proper language to create enthusiasm and motivation of potential and existing customers to purchase products and product lines.
5. Manages a team of individuals responsible for digital/technical writing and editing, coordinating tradeshows and media/publication placements, to ensure that the right content is delivered to the appropriate marketing channels.
6. In conjunction with website content team, ensures product catalogs are current and easily accessible to customers.
7. Aligns with sales training team to design and implement training programs and materials that incorporate product information and marketing strategies to develop and grow potential customers for the company's products and initiatives.
8. Responsible for establishing departmental budget, staffing plan, and resource allocation for the team.
9. Develops and communicates well-defined key performance indicators for staff and ensures they remain current and consistent with company goals and initiatives.
10. Establishes and monitors staff performance and development goals, assigns accountabilities, sets objectives, establishes priorities, and provides continuous feedback and recognition on performance. Identifies high performers to groom for potential succession planning.
11. Manages the promotion of company products and initiatives through various forms of media, to include but not limited to, online content and special events, to ensure they provide the most current and effective information of products and upcoming product launches.
12. Identifies latest trends in marketing tools and determines suitability for use to increase demand for products and product lines. Adapts tools to meet the client requirements.
EXPERIENCE AND QUALIFICATIONS:
1. Bachelor's degree in Marketing, life sciences or a related field required.
2. A minimum of 15 years of progressive experience in product marketing, specifically with product positioning, pricing, and packaging. Experience in life sciences highly preferred.
3. A minimum of seven years of supervisory experience required.
KNOWLEDGE, SKILLS AND ABILITIES:
1. Expert knowledge of and proven success in designing and implementing marketing campaigns and writing/developing product literature/specifications.
2. Strong analytical skills with particular focus on product and competitive analyses and market dynamics.
3. Ability to synthesize market data and provide solutions on short notice or constraint deadlines. Ability to work effectively in a fast-paced, high-energy, demanding and deadline-driven environment.
4. Experience with budget development and management processes, as well as the ability to translate strategic thinking into action plans and related outcomes.
5. Knowledge of customer relationship management (CRM) systems; SalesForce required.
6. Proficiency in Microsoft Office. Knowledge of Dreamweaver, Illustrator and Photoshop.
7. Strong business acumen, negotiation and mediation skills, as well as a demonstrated attention to detail and a focus on achieving quality outcomes. Ability to build/foster relationships.
8. Superior communication (written and verbal) skills with the ability to translate information into a meaningful, understandable context for a diverse audience, regardless of the format (e.g., documents, public speaking situations, and presentations).
9. Demonstrated ability to be creative, collaborative, proactive, and self-motivated in the execution and completion of assigned accountabilities. Ability to produce materials with an appealing aesthetic.
10. Superior leadership skills with demonstrated knowledge and understanding of staff management practices and processes. Ability to establish accountabilities and expectations and manage performance to achieve results.
11. A high level of integrity, interpersonal skills, and a professional executive presence for effectively interacting with and influencing others, internal and external to the company, as well as for facilitating meetings and conducting public speaking/presentations.
12. Excellent organizational, planning, and time management skills with the ability to manage multiple and often changing priorities and issues of varying complexity, while meeting time-sensitive deadlines and deliverables.
PHYSICAL DEMANDS:
While performing the duties of this job, the individual is frequently required to sit or stand for long periods. The individual is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; and reach with hands and arms. This position requires the ability to communicate and exchange information, utilize equipment necessary to perform the job, and move about the workplace.
WORK ENVIRONMENT:
• This position will work in a moderately quiet office environment.
