BS/BA in business or related field; MBA preferred.
15+ years in pharmaceutical or biotech industries, with 7+ years in marketing.
Proven track record of successful product launches in the US market, particularly in oncology.
Experience in bladder cancer or cancer space is highly desired.
Strong analytical skills and understanding of US market development strategies.
Ability to influence cross-functional teams and engage with key stakeholders.
Experience in building and leading high-performing teams.
Responsibilities
Develop and execute a long-term brand strategy, including market analyses and go-to-market plans.
Build and implement Brand Plans focusing on brand development and market strategies.
Lead creation of go-to-market plans, including market segmentation and brand messaging.
Drive innovation in digital marketing to effectively engage stakeholders.
Analyze data and KPIs to guide strategy and cross-functional teams.
Ensure compliance with regulatory guidelines in all marketing activities.
Participate in portfolio strategy and evaluate business development opportunities.
Manage the marketing budget and coordinate with the broader Commercialization team.
Benefits
Opportunity to shape the brand strategy of a growing biotech company.
Work closely with senior leadership, including the Chief Global Commercialization Officer.
Be part of a pioneering team transitioning from clinical to commercial stages.
Engage in innovative marketing strategies and digital tools.
Collaborate with cross-functional teams to enhance customer experience.
Full Job Description
The Role
enGene is seeking a talented and dynamic commercial leader with a proven track record of launch experience to build and lead the company's launch readiness marketing strategy and execution plan. Reporting to the Chief Global Commercialization Officer, the VP of Marketing, will lead and shape our brand strategy and market development ahead of commercialization This is one of the first commercial hires for the company and this leader will be instrumental in enGene's evolution from the clinical stage to a commercial-stage biotech company.
RESPONSIBILITIES
Develop and execute a long-term brand strategy for enGene, including situation analyses, go-to-market strategies, and sales and marketing mix.
Build and execute Brand Plans, encompassing brand development, disease awareness, market development strategies and marketing operations.
Lead the creation of go-to-market plans, including market segmentation, targeting, competitive positioning, and brand messaging.
Drive innovation in digital marketing efforts, incorporating new tools, channels, and technologies to engage stakeholders effectively.
Analyze data, metrics and KPIs (key performance indicators) to guide cross functional teams and pivot strategy where necessary
Ensure all marketing activities comply with regulatory and legal guidelines, working closely with internal and external regulatory experts and stakeholders.
Participate in portfolio strategy and commercial evaluation of business development opportunities as necessary.
Work with cross functional colleagues within the Commercialization team - such as Medical and Market Access -to ensure a seamless customer experience.
Manage the marketing budget, marketing team, key vendors and interface with the broader Commercialization team to ensure co-ordination and success of the overall go-to-to-market strategy
SKILLS
Proven experience of leading and demonstrating a successful product launch US Market and Oncology experience required. Prior direct experience in the bladder cancer or cancer space highly desired
Strong Analytical thinking
Strong understanding and experience of US market development and access strategies
Must be a resourceful, creative problem solver who seeks out, and is receptive to, new ideas and approaches to solving persistent challenges
Highly skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial
REQUIRED EXPERIENCE AND QUALIFICATIONS
BS/BA degree in business or related discipline required; MBA strongly preferred.
15 + years of progressive experience within the pharmaceutical or biotechnology industries including at least 7 years in marketing with a track record of revenue growth and brand expansion
Experience building & leading high performing teams and commercial capabilities
Demonstrated ability to deliver results in competitive markets
