The OpportunityAeris is hiring a Vice President, Demand Generation to build and lead the pipeline engine behind our enterprise business. This role owns enterprise demand generation strategy and execution with accountability for marketing-sourced pipeline and bookings.
Reporting to the CMO, this leader will operate at both strategic and execution levels - equally comfortable presenting pipeline performance to executive leadership and building highly targeted enterprise campaigns.
Key Responsibilities- Pipeline Ownership and Revenue Accountability
- Own creation of pipeline across ASPs, OEMs, and Enterprises
- Set pipeline targets, allocate budget across channels, and report on marketing contribution to enterprise bookings
- Analyze campaign and channel performance to improve enterprise pipeline outcomes and conversion efficiency
Funnel Analytics and Optimization- Own full-funnel enterprise metrics including MQL, SAL, SQL, Opportunity, Pipeline, and ARR
- Diagnose conversion bottlenecks and attribution gaps across long enterprise sales cycles
- Partner with RevOps to maintain reliable multi-touch attribution and actionable funnel reporting
AI-First Demand Generation- Integrate AI into research, personalization, campaign development, reporting automation, and workflow optimization
- Evaluate and pilot emerging AI tools that improve team effectiveness and execution speed
- Build scalable operational processes that improve campaign iteration and personalization
SEO, AEO, and Conversion Optimization- Lead enterprise organic growth strategy including SEO and AI engine optimization (AEO)
- Drive conversion optimization across landing pages, gated content, and demo request flows
- Improve lead-to-pipeline and pipeline-to-close conversion performance
Account-Based Demand Generation Strategy- Build and execute multi-channel ABM programs spanning paid media, intent data, executive events, webinars, direct mail/gifting, and thought leadership content
- Coordinate messaging and campaign sequencing across enterprise buying groups
- Tailor messaging across technical and business stakeholders within target accounts
Sales and Marketing Alignment- Partner with enterprise Sales leadership to define funnel stages, handoff criteria, account scoring, and routing
- Build feedback loops that improve account selection and campaign effectiveness over time
- Collaborate across Marketing including Communications, Product Marketing, and global channel marketing teams
Qualifications- Proven success leading B2B demand generation functions in Tech/SaaS at the Vice President level
- Experience owning a marketing-sourced pipeline target tied to enterprise revenue outcomes
- Deep expertise building and operating account-based marketing programs across enterprise sales cycles
- Strong analytical capability across funnel diagnostics, pipeline forecasting, and conversion optimization
- Demonstrated experience implementing AI-powered workflows and tooling within demand generation operations
- Experience leading and developing enterprise demand generation teams
- Working knowledge of HubSpot, Salesforce, Outreach, and Asana
- Experience managing agency and vendor relationships with accountability for ROI and performance
- Ability to operate effectively against pipeline and revenue targets in growth-stage or investor-backed environments
The salary range for this role is $185,000-$250,000 base salary
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