Vice President, Brand Image & Communications - CeraVe DMIJob Title: Vice President, Brand Image & Communications - CeraVe DMI
Location: 10 Hudson Yards, New York, NY (Hybrid)
Division: L'Oréal Dermatological Beauty (LDB)
Reports to: Global General Manager - CeraVe DMI
About the Role The VP, Brand Image & Communications is a global leadership position responsible for CeraVe's brand image and communications worldwide. You will set the global communications strategy, lead high-impact brand collaborations, govern the global communications calendar, select and manage the brand's spokespeople and ambassadors, and protect the brand's reputation, all grounded in CeraVe's dermatological heritage. As a key leader within the DMI, you will manage a high-performing team and report directly to the Global General Manager.
Key ResponsibilitiesBrand Image & Communications Strategy
- Brand Collaborations: Drive brand collaborations end to end: set the strategy, lead the negotiations, and oversee execution with Marketing Categories and Zones.
- Communications Strategy: Define the global communications strategy and guidelines, and share them with Marketing Categories and Zones/Markets.
- Global Communications Calendar: Define and establish the global communications calendar for the brand, developing content concepts from ideation through to market delivery.
- Spokespeople: Identify and select new spokespeople, dermatologists, and ambassadors for the brand, in line with its medical foundation and tone of voice.
Relationship Management
- Global Ambassadors: Build strong, long-term relationships with key ambassadors, medical opinion leaders, and spokespeople, ensuring loyalty to the brand.
- Crisis Management: Manage crisis situations and, with Group support, provide the brand response to social issues, in close alignment with Group Corporate Communications and Legal.
- Media Relations: Manage global media relations and high-visibility brand storytelling moments.
- Budget: Allocate and steward the Brand Image & Communications budget to maximize return across international activations.
Team Leadership & Collaboration
- People Leadership: Lead, develop, and inspire the Brand Image & Communications team.
- Cross-Functional Partnership: Partner with Global DMI Marketing, Digital, Medical Relations, Legal, and regional Zone teams to ensure cohesive global brand execution.
Qualifications- Experience: 12-15+ years of progressive experience in brand communications, public relations, and influencer and advocacy management in beauty, skincare, or consumer goods. Global brand headquarters / DMI experience strongly preferred.
- Education: Bachelor's degree required; Master's degree or MBA preferred.
- Brand Collaborations: Proven track record of conceiving and executing high-profile brand collaborations and campaigns.
- Reputation Management: Deep experience in crisis communications, spokesperson management, and media relations.
- Leadership: Proven track record of leading teams, with strong executive presence, negotiation skills, and budget management.
- Matrix Collaboration: Ability to navigate a complex, multi-stakeholder global matrix organization.
- Travel: Willingness to travel domestically and internationally as required.
- Work Authorization: Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.
- In-Office Requirement: Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.
What's in it for you?- Salary Range: $212,500 - $250,000 base salary. The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level.
- Benefits: Medical, dental, and vision insurance; 401(k) retirement plan; paid parental leave.
- Hybrid Work: Hybrid work environment, with three days per week in the office at 10 Hudson Yards.
- Perks: Access to deep product discounts, mobile allowance, and world-class learning and development through L'Oréal's "Fit" program.
Your Future Team You will lead the team that shapes how CeraVe shows up for consumers, dermatologists, and the media around the world. As part of the DMI, you will set the global standard for how a dermatological brand builds its image and earns trust.
