Job Title: AVP, O+O Commerce Strategy
Division: Consumer Products Division (CPD)
Reports To: VP, O+O Commerce Strategy
Location: Hudson Yards, NY
What You Will Do:
The AVP, eCommerce Strategy leads CPD's omnichannel growth strategy, shifting the organization from reactive monitoring to proactive market disruption. It drives brand visibility and performance through robust Brand and Retailer eCommerce Growth Plans, integrates online and offline experiences using shopper insights, and shapes CPD's commerce technology vision, including AI-driven tools. By connecting digital shelf health to financial performance, P&L objectives, and ROI, the role also fosters cross-functional collaboration and new ways of working-building the capabilities brand and sales teams need to operate with a true omnichannel mindset.
Executive Strategy & Visionary Leadership:
- Define and implement the core strategic framework required to drive scalable growth across the CPD portfolio, moving the organization from reactive monitoring to proactive market disruption.
- Ensure the creation and execution of robustBrand eCommerce PlansandRetailereCommerce Growth Plans. You will oversee the development of actual activation strategies that ensure our brands are not just visible, but dominant.
- Drive the convergence of O+O strategies. Fueled by shopper insights from theO+O Insights team, ensure all creations and executions are linked from consumer behavior directly to commercial P&L objectives.
- Act as a primary catalyst for digital transformation across the division, upskilling executive leadership and cross-functional teams on the evolving capabilities of key retail partners.
Strategy, Activation & Content:
- While maintaining digital shelf excellence, shift the focus towardactual activation and execution. Oversee the end-to-end content and activation pipeline to ensure brands are aligned with high-velocity retail algorithms.
- Partner with sales teams to customize digital planograms and "Conversion-Obsessed" content, ensuring optimal product placement and visibility that maintains brand prestige while maximizing GMV.
Digital Shelf & Commerce Technology Architecture:
- Lead the vision for CPD's commerce technology stack, identifying AI-driven tools that drive exponential efficiency in performance monitoring and syndication.
- Serve as the CPD lead for LUSA-wide technology initiatives, ensuring the division's scale shapes the development of proprietary tools (e.g., Opera, LeShelf).
Measurement, Insights & Business Impact:
- Utilize advanced analytics (Profitero, Vizit, etc.) to link digital shelf health and activation plans directly to financial performance, market share gains, and ROI.
- Lead the division in identifying whitespace opportunities through rigorous competitive benchmarking and A/B testing.
Organizational Design & Community Leadership:
- Lead CPD's participation in Global and Zone taskforces, ensuring US market needs are prioritized while scaling global best practices locally.
- Recruit, mentor, and develop a high-performing leadership team; define the organizational structure required to support a multi-billion dollar digital business.
- Break down silos between Digital, Sales, Finance, and IT to create a unified commerce front.
Background & Experience Requirements
Educational Background
- Bachelor's degree in E-Commerce, Digital Marketing, Analytics, Business, or a related field.
Professional Experience
- 10-15+ years of experience in e-commerce, digital merchandising, site analytics, or a related area within a CPG/FMCG environment.
- Experience analyzing retailer e-commerce performance, online market share, conversion, user journey mapping, UX, sentiment, and coordinating improvements is preferred.
- Comfortable with establishing new processes and creating a framework for prioritization
- Proven track record of cross-functional partnership and has excellent communication
Technical Skills
- Hands-on experience with large data sets, digital metrics, SEO/GEO, and shopper feedback platforms.
- Power user of analytics tools and champions team adoption
- Confident to manipulate and leverage data from internal and 3P owned data to support claims.
What's In It for You:
- Salary Range: $147,100 - $213,300
- Competitive Benefits Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 days in Office, up to 2 days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning and Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
