Apple

US Consumer Insights & Competitive Intelligence Lead

Apple$150K — $180K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of experience in consumer/business intelligence, product marketing, or related fields
  • Strong background in complex consumer electronics and competitive market landscapes
  • In-depth knowledge of consumer trends and their impact on business
  • Proven ability to convert analysis into executive communication and presentations
  • Expertise in Excel, Tableau, and BI databases
  • Excellent storytelling and presentation skills
  • Bachelor's degree or equivalent experience

Responsibilities

  • Lead insights and competitive intelligence for US Sales across various tech categories
  • Track competitor activities and translate findings into actionable insights for teams
  • Analyze consumer trends to identify market opportunities and mitigate risks
  • Present findings and recommendations to sales and product marketing leadership
  • Innovate new analytical approaches and visual tools for insight generation
  • Craft engaging narratives for executive communications and presentations
  • Develop strategic visions that align with business development efforts

Benefits

  • Collaborative and fast-paced work environment
  • Opportunities for innovative problem-solving
  • Access to cutting-edge analytical tools and methodologies
  • Direct influence on business development strategies
  • Engagement with C-level executives and senior leadership
Full Job Description
Do you love solving problems and have an uncanny knack for analytics? In this role, you will lead consumer insights and competitive intelligence for US Sales - analyzing economic, consumer, and competitor trends to identify and evaluate growth opportunities, and arming sales leadership with the market intelligence needed to win. You will work very closely with market intelligence vendors and reseller account teams to identify key customer segment opportunities, feeding into business development and strategic account teams, translating your findings into clear recommendations and, where needed, executive-ready narratives that help leadership act on what you uncover.

Description

- Own the end-customer insights and competitive intelligence function for US spanning from smartphone to computing and wearables categories - delivering high quality customer segment analysis, competitive market research, and sales recommendations across Consumer, Carrier and Business channels.

- Track and interpret competitor moves, product launches, pricing actions and specs shifts; be the single point of contact for competitive intelligence tied to new product introductions and campaigns, translating signals into actionable insights for reseller account teams as well as sales and product marketing leadership.

- Develop and assess consumer trends and shopper dynamics, segment the market and highlight opportunities and risks within current year and beyond. Make recommendations that could unlock opportunities or mitigate risks; ensure regular reporting is dependable, accurate, and high quality.

- Represent decisions and recommendations from your analysis to sales leadership and the broader product marketing function, fully integrated with business development teams and into longer term account planning activities. Stitch together key opportunities across routes-to-market, product lines and customer segments to articulate a cohesive story across the US market in a unified way.

- Through a continuous improvement mindset, identify new analytical methodologies and visualization techniques to turn data into insight and action. Leverage your curiosity to innovate, automate and build AI tools to scale your thinking throughout the organization.

- Translate consumer and competitive insights into clear, compelling narratives for executive communications - including briefings and partner-facing presentations - to ensure key findings inform the broader Apple story.

- Create strategic visions to help focus and prioritize business development efforts - analyze trends and capabilities, identify and articulate opportunities, build a strategic vision, and partner with cross-functional teams to build each initiative from the ground up.

Minimum Qualifications

Typically requires a minimum of 7 years of related experience in roles spanning consumer/business intelligence, product marketing, product management, commercial management, market research, finance, strategic business planning, business development and/or strategy.

Strong commercial/consumer insight experience in complex consumer electronics, carrier, retail, and/or commercial markets; familiarity with the competitive and product landscape.

Deep understanding of consumer trends and market drivers across the value chain, and their potential business impact.

Experience translating research or competitive analysis into executive communications, briefings, or leadership presentations is a plus.

Strong analytical and business modeling skills in Excel and Tableau, and in-depth understanding of BI databases.

Strong storytelling, writing, and presentation skills - able to translate analysis into clear communications.

Ability to recognize business opportunities through data, develop actionable insights, convert insights to strategic recommendations, and present findings to key stakeholders.

Bachelor's degree or equivalent experience.

Preferred Qualifications

10+ years of related experience in roles spanning consumer/business intelligence, product marketing, product management, commercial management, market research, finance, strategic business planning, business development and/or strategy.

Experience successfully managing C-level and senior-level relationships with internal and external partners is a plus.

Curious, creative problem solver who can synthesize complexity into clear direction; calm and highly collaborative in a fast-paced, matrixed environment. Passion for solving problems, ability to navigate ambiguity, and tenacity to provide recommendations that challenge the status quo.

MBA degree is a plus.

About Apple

Apple is a corporation that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Apple provides many products and services, including iPhone; iPad; iPod; Mac; Apple TV; a portfolio of consumer and professional software applications; the iOS and OS X operating systems; iCloud; and accessories, service, and support offerings. It sells its products worldwide through its retail stores, online stores, direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers to the consumer and also sells third-party iPhone, iPad, Mac and iPod compatible products, including application software and accessories through its online and retail stores. Introduced in 1984, the Macintosh was the first widely sold personal computer with a graphical user interface (GUI). That feature and others such as an improved floppy drive design and a low-cost hard drive that made data retrieval faster helped Apple cultivate a reputation for innovation. Apple was named as the most admired company in the United States in 2008 and in the world from 2008 to 2012 by the Fortune magazine. The company was founded by Steven Paul Jobs, Steve Wozniak, and Ronald Gerald Wayne on April 1, 1976, and is headquartered in Cupertino, California.

Apple Careers

Join Apple, a place where extraordinary people gather to do their best work. Our ever-expanding global team is at the forefront of innovation and leadership in the tech industry. At Apple, we're not just building products—we're crafting the kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Work You’ll Do Embark on a journey with Apple’s market-leading team to help some of the world’s most influential companies navigate their path to digital mastery with cutting-edge technology and services. Transform industries and touch lives with your unique ideas at Apple. Here, you’ll lead through a unique position at the intersection of technology, creativity, and robust industry expertise. Collaborate with a global team of professionals who are at the top of their game in technology and design. Apple isn’t just a company, it’s a community of innovators and passionate thinkers. Introducing the Apple Innovation and Leadership Initiative We are building a market-leading team to drive our efforts in delivering groundbreaking solutions and services. At Apple, job opportunities are abundant, offering you the chance to explore diverse roles from engineering to marketing, all designed to empower your career growth. Do Innovative Work Join the largest group of creative and technical experts in the world—professionals dedicated to redefining what’s possible through technology and innovation. Deliver targeted solutions through a depth and breadth of expertise that’s unmatched, driving forward our commitment to excellence and leadership in every project we undertake. Be Part of a Great Team Engage in a wide range of projects utilizing Apple’s technology and resources. Harness the unparalleled capabilities, global scale, and joint solution development that only Apple can offer. Future-Proof Your Career Advance your career with limitless opportunities at Apple. Go as far as your ambition takes you with unmatched training, development, and certification support. Explore Discover how Apple is leading the way in tech innovation: [With iOS] Businesses can streamline operations and enhance customer interactions... READ MORE Smart home technology integration that sets the standard for convenience and security... READ MORE The Apple Experience Our combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their industries. Clients worldwide look to Apple for new strategies and solutions that drive growth and innovation in the digital era. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Whether you’re seeking a professional role, an internship, or a leadership position, Apple offers a variety of employment opportunities. SEARCH APPLE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at Apple, a company committed to diversity, innovation, and leadership. Explore job opportunities, employment benefits, and the culture of growth and innovation at Apple. Prepare your resume, hone your interview skills, and ready yourself for a career at one of the most prestigious companies in the world. Join us in pushing the boundaries of what is possible.
Learn more about Apple
Size
154,000 employees
Market Cap
$2,074.3 billion
Industry
Net Income
$63.9 billion
Founded
1976
5 Year Trend
+11.5%
Revenue
$294.1 billion
NASDAQ

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