About the job TikTok Shop Affiliate Strategist
The RoleThis is a growth role, not an inbox-management role. You'll own affiliate GMV for a portfolio of TikTok Shop brands: who we recruit, what we pay, what we sample, what we brief, and how we keep the best creators posting.
Most TikTok Shop programs leak in the same place: a creator gets a sample, posts one video, and disappears. Your job is to close that leak and turn the creators who convert into a repeat-posting roster. If you're excited by creators, obsessed with performance, and want real ownership, this role is for you.
What You'll DoOwn affiliate GMV and strategy- Own monthly affiliate GMV targets for your accounts, and forecast and pace against them
- Build each account's affiliate plan across open collaborations, target collaborations, TAP campaigns, retainers, and LIVE-focused affiliates
- Set commission rates, bonuses, and incentives from performance data, protecting margin while growing output
- Manage sampling and incentive budgets against ROI targets
- Choose which products to push based on conversion rate, margin, and GMV potential
Activate and keep creators- Recruit high-potential affiliates through Affiliate Center, targeted outreach, and our creator community
- Run sampling so units go to creators likely to post and convert
- Turn one-video creators into repeat posters: follow-ups, re-briefs, contests, tiered incentives, and reactivation campaigns
- Track community health: sample-to-post rate, active affiliate rate, new-affiliate activation, and how evenly GMV is spread across creators
- Spot rising creators early and move proven performers onto retainers or into LIVE
Find the content that converts- Break down top affiliate videos into the hooks, formats, demos, claims, and CTAs that drive sales
- Turn those findings into creator briefs that steer the roster toward what converts
- Hand winning affiliate content to our media team to scale with Spark Ads and GMV Max
Read the numbers and report- Track the full funnel: GMV per affiliate, GMV per sample, sample-to-post rate, conversion, and commission ROI
- Share weekly performance, insights, and next steps with internal teams and clients, and push back when the data supports it
- Diagnose underperformance quickly and put corrective strategies in place
- Work closely with Client Success, Media Buyers, and Shop Ops to align affiliate pushes with merchandising, promotions, and launches
What Success Looks Like- You fully own the affiliate strategy for your assigned accounts within 90 days
- Sample-to-post rate and the share of affiliates who post more than once go up, measurably
- Every account has a reliable roster of high-quality, repeat-posting creators
- Affiliate GMV grows month over month, and you can explain exactly why
What You Bring- 2+ years in affiliate marketing, influencer/creator marketing, social commerce, or performance marketing (agency experience preferred)
- Hands-on TikTok Shop experience, including Affiliate Center and Seller Center analytics (required)
- Experience owning revenue or performance targets across multiple accounts
- Strong analytical skills: you turn data into clear next steps
- A creative eye: you can explain why one video converts and another doesn't
- Clear, confident communication with clients and creators
- Highly organized, with strong follow-through across many accounts at once
- Bonus: TikTok Ads Manager / GMV Max, LIVE commerce, or TikTok Shop Partner agency experience
Benefits- Health, dental, and vision insurance
- 401(k) with company match
- Unlimited PTO
- Hybrid work schedule
Location: Hybrid, New York City office. Full-time.
