Headquartered in San Francisco, Demandbase was founded in 2006 by CEO Chris Golec.
The Demandbase platform integrates into other advertising and marketing technologies including marketing automation, web analytics, content and personalization, consulting, and other services.
In March 2013, Demandbase announced it had raised $15 million in its most recent funding round led by Scale Venture Partners. Demandbase's investors also include Sigma Partners, Altos Ventures, Costanoa Ventures, Sutter Hill Ventures and Adobe Systems.
By 2017, Demandbase had raised a total of $158 Million from investors including Salesforce Ventures, and Jackson Square Ventures.