Growth Marketing ManagerDepartment: Commercial
Employment Type: Full Time
Location: New York
Compensation: $90,000 - $100,000 / year
DescriptionCentellic is seeking a Growth Marketing Manager to drive demand generation, subscriber acquisition and growth across our portfolio of subscription products and specialist legal intelligence solutions.
This role combines campaign execution, content marketing, marketing automation and conversion optimisation. You'll bring experience from a SaaS, digital subscription or recurring-revenue business, with an understanding of how to use free and freemium content, trials and product engagement to convert audiences into paid subscribers.
You'll work closely with Product Marketing, Product, Editorial, Sales and Digital to develop campaigns that generate qualified leads, increase engagement and drive subscription revenue.
Key ResponsibilitiesLead Generation & Subscription Growth- Plan and execute lead generation and subscriber acquisition campaigns across Law.com products.
- Develop multi-touch campaigns across email, content, webinars, paid channels and website experiences.
- Build audience segments and targeting strategies based on customer profile, behaviour and engagement.
- Develop strategies to move audiences from free/freemium content and registered experiences towards paid subscriptions.
- Analyse campaign and funnel performance to improve engagement, conversion and subscription growth.
Marketing Automation & Lifecycle Marketing- Design and optimise automated email programmes, nurture tracks and engagement workflows.
- Develop prospect journeys based on behavioural signals, engagement and lifecycle stage.
- Use lead scoring, segmentation and profiling to deliver more relevant communications.
- Identify opportunities to improve acquisition, activation, conversion and re-engagement.
Content & Messaging- Research, write and develop compelling emails, landing pages, campaign assets and promotional content.
- Work with Product Marketing and Product to refine value propositions and messaging.
- Translate complex legal and business topics into engaging content that drives action.
- Use free and premium content strategically to demonstrate value and encourage registration, engagement and subscription.
Website, Search & Conversion Optimisation- Optimise websites and landing pages to improve visitor-to-lead and free-to-paid conversion.
- Use performance data, testing and customer insight to improve user journeys and conversion points.
- Support SEO, GEO and LLM/AI discoverability initiatives to increase organic visibility and audience acquisition.
- Identify opportunities for personalisation and improved digital experiences.
Skills Knowledge and ExpertiseEssential- 3-5+ years' experience in Growth Marketing, Demand Generation, Lifecycle Marketing or Marketing Automation.
- Experience within SaaS, digital subscriptions, membership, information services or another recurring-revenue business.
- Experience using free/freemium propositions, content or trials to drive conversion to paid products or subscriptions.
- Strong email marketing, marketing automation and multi-touch nurture experience.
- Experience with data analysis, audience segmentation, behavioural targeting and automated workflows.
- Excellent copywriting and content creation skills.
- Strong analytical skills with a focus on conversion and commercial performance.
- Experience with CRM and marketing automation platforms such as Salesforce, Account Engagement/Pardot, Marketo or HubSpot.
- Highly organised, creative and commercially minded.
Desirable- Experience in B2B media, publishing, legal or professional information services.
- Knowledge of SEO, GEO, LLM/AI discovery and customer journey optimisation.
BenefitsOur people are our most valuable asset, as such, we offer a wide range of benefits to help ensure that all are supported:
- 15 vacation days, 12 company holidays, three personal days, one day to volunteer at the organization of your choice, plus a day off for your birthday each year
- Choice of three Cigna health insurance plans, two dental plans, and vision coverage.
- Health Savings Accounts (HSA) and Flex Spending Accounts (FSA)
- Comprehensive wellness program
- Employer paid life insurance
- Employer paid short-term and long-term disability insurance
- Accident and critical illness insurance
- 401K and Roth retirement savings plans with employer matching
- Employee Referral Awards
- Tuition reimbursement after 1 year of service
- Commuter Benefits
