Proven sales experience in SMB technology or the beverage alcohol industry
Confidence in selling to small business owners
Self-starter mentality with a history of exceeding targets
Comfortable in an autonomous, performance-driven environment
Genuine enthusiasm for technology and sales enablement tools
Experience in the retail liquor or broader BevAlc space
Must reside in the NYC area
Responsibilities
Sell the Scotch POS and operating system to liquor store owners
Manage a mix of inbound and outbound sales activities, visiting stores five days a week
Act as a trusted technology expert for small business owners, demonstrating how Scotch enhances efficiency and profitability
Collaborate with onboarding and support teams to ensure smooth transitions for new merchants
Step in as needed to assist with your own deals post-sale
Benefits
Competitive equity package
Comprehensive medical, dental, and vision coverage with 75% premium covered for employees
Company-sponsored 401(k)
Unlimited flexible PTO, actively encouraged for use
Full Job Description
Position Overview
Scotch is seeking a Sales Director to help liquor stores across the country modernize their operations. You'll be selling a full operating system - hardware, software, payment processing, and e-commerce - to small business owners who are ready to leave outdated technology behind. This is a high-activity, high-reward role at a fast-moving company with real upside.
Key Responsibilities
Sell the Scotch POS and operating system to liquor store owners
Own a mix of inbound and outbound activity, calling on stores five days a week
Serve as the trusted technology expert for your buyers - small business owners - helping them understand how Scotch saves time and grows profit
Collaborate with the onboarding and support team post-close to ensure smooth merchant transitions, stepping in as needed on your own deals
Qualifications & Skills
Proven sales experience in SMB technology or the beverage alcohol industry
Confidence selling to and communicating with small business owners
Self-starter mentality with a track record of hitting and exceeding targets
Comfort in an autonomous, performance-driven environment
Genuine enthusiasm for technology and modern sales enablement tools
Experience working in the retail liquor or broader BevAlc space
Must be based in the NYC area
Nice to Haves
Existing relationships in the retail liquor or broader BevAlc space
Experience selling hardware + software bundles or multi-product platforms
Familiarity with POS, payments, or e-commerce solutions
Compensation & Benefits
$150,000 OTE ($100k base + $50k uncapped commission)
Competitive equity package
Comprehensive medical, dental, and vision coverage - 75% premium covered for employees
Company-sponsored 401(k)
Unlimited flexible PTO - we actively encourage you to use it
