Technical Product Marketing Specialist - EV Charging

Alpitronic

$95K — $115K *
Energy & Utilities
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, business, engineering or comparable technical field.
  • 5+ years of experience in product marketing, product management, or related customer-facing role.
  • Experience in EV charging, energy, or complex technical industry preferred.
  • Ability to work independently and proactively.
  • Strong problem-solving skills and hands-on mentality.
  • Detailed-oriented and capable of managing multiple tasks.
  • Interest in a dynamic, fast-growing company.

Responsibilities

  • Act as liaison among Sales, Engineering, and Product Management to align strategies.
  • Participate in sales discussions, providing commercial insights for proposals.
  • Analyze customer use-cases to develop product requirements.
  • Conduct market analysis to identify trends and opportunities.
  • Communicate product roadmaps and updates to strategic customers.
  • Provide technical support and assist with tailored proposals during meetings.
  • Develop sales tools, training materials, and presentations to enable sales teams.

Benefits

  • Medical, Dental, and Vision Insurance
  • Life and Disability Insurance
  • Employee Assistance Program (EAP)
  • 401(k) Retirement Savings Plan with company matching contributions
  • Accrued Paid Time Off (PTO)
  • Paid Company Holidays
Full Job Description
Job Summary:

We are seeking a technically minded Product Marketing Specialist who can translate complex EV charging technology into compelling customer solutions. Sitting at the intersection of Product Management, Engineering and Sales, you'll bring customer needs into our product strategy while giving our commercial teams the technical insights, tools and positioning they need to win.

Responsibilities:

  • Act as the liaison between Sales, Engineering and Product Management to ensure alignment of product strategy with customer needs.
  • Participate in strategic sales discussions, contributing technical and commercial insights to support proposal development.
  • Gather, analyze, and prioritize customer use-cases and develop product requirements to inform portfolio decisions.
  • Conduct competitive and technical analysis to identify market trends and opportunities.
  • Communicate roadmap updates and represent product marketing on weekly calls with strategic customers.
  • Provide technical product support during customer meetings and assist in crafting tailored proposals.
  • Develop impactful sales tools, training materials, and presentations to empower the sales team.
  • Create and maintain high-quality marketing materials and technical documentation for the North American Market
  • Collaborate with the product marketing, corporate affairs and marketing communication teams to support product launches and product improvements.


Education & Experience:

  • Bachelor's degree in marketing, business, engineering or comparable technical field of study, or business combined with engineering
  • 5+ years of experience in product marketing, product management, solutions engineering, technical sales, sales engineering, or a related customer-facing technical role.
  • Experience within EV charging, energy, power electronics, electrical infrastructure, or another complex technical industry strongly preferred
  • Proactive and independent way of working
  • Strong problem-solving skills and hands-on mentality
  • Strong attention to detail
  • Interest in working in a dynamic and fast-growing company


Schedule: Day shift

Ability to commute/relocate: Charlotte, NC area: Reliably commute or planning to relocate before starting work (Required)

Work Location: On-site

Job Type: Full-time

Compensation for this role will be based on experience, location, and market conditions. A salary range will be provided where required by law.

As a full-time employee of Alpitronic Americas, Inc., you will be eligible to participate in the Company's comprehensive benefits program, subject to the terms and eligibility requirements of each plan. Current benefits include, but are not limited to:

Medical, Dental, and Vision Insurance

Life and Disability Insurance

Employee Assistance Program (EAP)

401(k) Retirement Savings Plan administered through Vanguard, allowing eligible employees to contribute pre-tax and/or Roth contributions in accordance with IRS limits. Employees are eligible for any Company matching contributions in accordance with the terms of the plan in effect at the time.

Paid Time Off (PTO): You will accrue Paid Time Off (PTO) per pay period. PTO may be used for vacation, personal time, or illness in accordance with Company policy.

Paid Company Holidays in accordance with the Company's annual holiday schedule.

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