4+ years of digital marketing experience, including 1-2 years in a leadership role
Strong analytical mindset
Proven digital marketing experience across multiple channels
Strong leadership and people-management skills
Excellent organizational and prioritization skills
Strong communication and stakeholder-management skills
Responsibilities
Lead and mentor a team of product marketing specialists
Own promotional strategies to exceed product sales targets
Oversee execution of digital marketing tactics and campaign performance
Guide analysis of traffic sources for revenue generation
Prioritize optimization and testing roadmaps for the team
Drive an A/B testing culture to improve revenue
Monitor market trends and benchmark against competitors
Benefits
Exposure to innovative digital marketing strategies
Professional development opportunities
Collaborative team environment
Dynamic and fast-paced industry
Opportunity to lead impactful campaigns across leading websites
Full Job Description
We are looking for an experienced Team Lead, Product Marketing to lead a fast-growing team that works on some of the internet's leading websites, driving A-Z digital marketing strategy and execution.
What you'll be doing:
Lead, mentor, and develop a team of product marketing specialists, setting clear goals, providing feedback, and supporting professional growth
Own and define promotional strategies to meet and exceed product sales targets/KPIs across the team's portfolio
Oversee the execution of display advertising tactics, including keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis
Set direction for evaluating and improving campaign effectiveness, ensuring the team applies best practices
Guide analysis of traffic sources and metrics to build test cases for revenue generation (PC/Mobile)
Prioritize and oversee optimization and testing roadmaps across the team
Drive an A/B testing and optimization culture to grow revenue, and approve recommendations for new landing pages and page improvements
Monitor market changes and lead benchmarking against online competitors
Establish and own a continuous improvement process for brands/campaigns
Design, direct, and monitor user acquisition and retention strategies
Consolidate and present daily/monthly metrics and overall sales performance to stakeholders and leadership
Oversee traffic, keyword/branding rankings, search engine deployments, and general SEO functionality
Partner closely with Product Managers and Monetization specialists to conceptualize and prioritize SEO-centric ideas and optimizations based on feasibility and business impact
Manage team workload, resourcing, and reporting cadence
What you'll need to be successful:
Must haves:
Bachelor's degree in marketing or a similar field
4+ years of professional digital marketing experience, including 1-2 years leading or mentoring a team
Strong analytical mindset
Proven digital marketing experience across multiple channels
Strong leadership, coaching, and people-management skills
Excellent organization and prioritization skills
Strong reporting, communication, and stakeholder-management skills
