COMPENSATION: $250k-325k total compensation
LOCATION: Scottsdale, AZ
WORKPLACE SETTING: Hybrid (4:1)
OBJECTIVES
Paid Acquisition and Media Buying
• Own the full paid media budget and its return across Meta, Google, YouTube, TikTok, programmatic, connected TV, podcast, and affiliate channels
• Build, hire, and lead an in-house media buying team; transition spend from agency management to internal ownership without losing performance
• Set channel mix, bidding strategy, audience architecture, and testing cadence; make weekly reallocation decisions on blended CAC, MER, and payback
• Scale new channels from pilot to production with clear incrementality proof before expansion
Funnels, Landing Pages, and Conversion
• Own the funnel map: problem-led, goal-led, and life-event-led entry points across genetic testing, blood testing, peptides, hormone therapy, supplements, and clinical services
• Run a continuous landing page and offer testing program; hold conversion rate, cost per lead, and lead-to-booked-meeting rate as personal metrics
• Design lead capture, qualification, and routing so that every lead reaches the right clinical advisor or concierge fast, with clean data behind it
• Partner with the SVP of eCommerce so paid traffic converts whether the destination is a cart or a booked consultation
Creative Strategy
• Direct creative strategy for performance: hooks, angles, formats, and testing velocity, in partnership with the Creative Director and our clinicians
• Build a creative pipeline that produces ideal creative volume and velocity across UGC, clinician-led, and testimonial-driven formats
• Ensure every asset clears compliance review before it ships; know FTC and FDA advertising rules as well as you know the Meta auction
Attribution, Measurement, and Reporting
• Own the attribution model and the source of truth for acquisition performance, including first-party tracking, server-side events, and incrementality testing
• Deliver a weekly growth scorecard to executive leadership: spend, CAC, MER, lead volume, booked meetings, revenue influenced, and what changes next week
• Partner with Analytics, RevOps, and Finance so marketing numbers reconcile to CRM and revenue without debate
Team and Operating Rhythm
• Hire and develop media buyers, growth marketers, and funnel specialists; set standards for how fast we test and how honestly we read results
10X Health System 2 • Run a daily performance stand-up and a weekly growth review; kill losers quickly and double down on winners without waiting for permission
• Manage agency and vendor relationships where they still add value, and end them where they do not
Year One Success
• New customer acquisition volume up materially year over year at improving blended CAC
• In-house media buying team live and outperforming prior agency benchmarks within two quarters
• A funnel and landing page program shipping meaningful tests every week, with documented conversion gains
• An attribution model the C-Suite can trust, reconciled to revenue, used in every budget decision
• Multiple new acquisition channels scaled past pilot with proven incrementality
COMPETENCIES
• You have personally managed $20M+ in annual paid media and can show the before-and-after on CAC, MER, and volume
• You have scaled a DTC, telehealth, or health and wellness brand through a step change in growth, ideally in a claims-sensitive or regulated category
• You have built an in-house media team from scratch or converted agency spend to internal ownership, and you know where that goes wrong
• You are fluent in Meta and Google ad platforms at the practitioner level, not the dashboard level; you can diagnose a campaign in five minutes
• You think in funnels and unit economics: LTV, payback, contribution margin, and lead-to-revenue conversion are second nature
• You can run a creative testing program and tell a strong hook from a weak one before the data comes in
• You are comfortable in a founder-led, fast-moving company where the CEO will ask you about yesterday's numbers
• You are direct, data-literate, allergic to vanity metrics, and willing to be wrong in public and fix it by Friday
EDUCATION & EXPERIENCE
• 15+ years in performance marketing or digital growth, including 7+ years leading a team and a budget at the Director level or above
• Demonstrated P&L-level accountability for customer acquisition at a DTC, telehealth, consumer health, or subscription brand
• Deep hands-on expertise in Meta Ads, Google Ads, and YouTube; working knowledge of TikTok, programmatic, CTV, podcast, and affiliate
• Experience with HubSpot or an equivalent CRM, server-side tracking, GA4, and at least one attribution or MMM platform
• Experience operating under FTC, FDA, or similar advertising compliance constraints strongly preferred
• Bachelor's degree or equivalent experience
PHYSICAL REQUIREMENTS
• Ability to sit, stand, and work at a computer for extended periods
• Occasional travel for shoots, launches, partner meetings, and leadership offsites
