Summary:If you are a media-focused individual with an emphasis on team culture, planning, and buying experience around performance goals, this role is for you! As the ideal candidate, you will have a firm understanding of developing media plans, making media buys that support client business objectives, understand how to manage campaigns, and be able to mentor and assist in managing team members and projects. Most importantly, be fun to work with!
Forms of media are television, streaming video/CTV, and audio.
Core Accountabilities:- Have active experience in Direct Response, performance media, streaming video and audio, general market media buying
- Build media plans across linear and/or streaming video where needed
- Implement media plans and strategies across different types of clients and goals
- Manage and maintain linear and/or streaming video and audio campaigns to ensure that goals and pacing are being met (budgetary, TRPs, impressions, CPO/CPL/ratio, CPP, CPM, etc.)
- Engage confidently with clients to discuss media topics surrounding linear and/or streaming video and audio, etc.
- Reallocate spending by station/network/publisher, as needed, and work closely with associates, buyers, directors, and other supervisors to proactively manage spending and pacing across media campaigns
- Negotiate and purchase high-quality, profitable buys across linear and/or streaming video and audio as needed
- Deep vendor expertise, including keeping track of current ratings trends, pricing fluctuations, programming content and changes, demographics of your vendor, available opportunities, makegoods, etc.
- Regularly communicate details about buys, stations clearances/options, marketplace updates, and research with other supervisors and Directors to help make good buying decisions
- Maintain media-buy clearances while meeting client goals; review pre- and post-logs to estimate clearances on a daily basis
- Resolve discrepancies in a timely manner, and complete assignments and/or agreements within deadlines
- Analyze media and reports
- Ensure that the SVP, VP, directors, and other supervisors are aware of any and all campaign updates/issues and media buys
- Coordinate cross-department collaboration to ensure clients' needs and various deadlines are being met
- Aid and build in the career development and mentorship of coordinators, associates, and buyers. Oversee personnel as needed.
- Understand what other departments do and how the Media Investment department fits into the company as a whole
- Have a basic understanding of MediaMath (CPO, Ratio, CPC, CPP, CPM ROI, etc.) and know how to build a buy and plan media when given goals, such as TRPs, CPP, CPM, impressions, etc.
- Have experience buying local market across linear and audio-all preferred but not required.
- Work on and/or oversee other miscellaneous projects and reports as needed
Academic/Educational Requirements:- Bachelor's degree (B.A.) and 4+ years of progressive experience in planning and/or buying media
Required Skills/Experience:- 4+ years of experience in a media buying and planning role, both in linear and/or streaming video and audio (national DRTV experience (preferred but not required)
- Solid technical and negotiating skills
- Detail-oriented and accurate with numbers
- Working knowledge of Mediaocean buying software and TechEdge planning software (preferred but not required)
- Proficient at problem-solving and brainstorming for thoughtful solutions
- Intermediate proficiency with Excel and other Microsoft Office applications
- Experience in using various media research tools, such as Kantar, Nielsen, Innovid, and SRDS (preferred but not required)
#LI-HYBRID
