What you'll do & how you'll make your mark. - Spot the story before it's assigned. Monitor content calendars, product roadmaps, survey insights, and customer trends to proactively surface timely media angles and earned coverage opportunities.
- Shape and execute strategic media campaigns. Drive a steady flow of high-impact, customized pitches supported by press releases, quotes, bylines, and reporter prep materials, all crafted by you to align with brand messaging and business goals.
- Lead data-driven storytelling, start to finish. Partner closely with our Content lead and our data-journalism research partner to shape study topics from the headline down, review research drafts for newsworthiness, and work with our PR agency partner on pitching - ensuring every study is built for amplification across PR, blog, social and video.
- Be the bridge between PR and Social. Serve as the direct link to the Social team, making sure published research, data studies, and press wins are translated into engaging, platform-native social content - and champion executive leaders in authoring long-form LinkedIn articles tied to key studies and results.
- Amplify executive thought leadership. Identify and secure opportunities for leaders to contribute commentary, interviews, podcasts, bylines, and timely expert perspectives (often helping to draft these) in top-tier media and on their own social channels.
- Cultivate strong press relationships. Deepen visibility across tech, SMB, trade, and data-driven business press through consistent, tailored outreach via email, social and calls.
- Use AI tools to work smarter. Leverage AI to brainstorm, outline, personalize and accelerate story development, while contributing to our evolving approach to AI-enabled communications.
- Track what matters. Monitor earned media coverage, share of voice, sentiment, and survey impact to continually refine pitch strategy and messaging.
Who you are & what you'll need to succeed. You're a PR pro with a journalist's instinct for storytelling and a marketer's eye for relevance. You don't wait to be assigned work; you listen, observe, and connect the dots. You bring sharp editorial judgment and recognize newsworthiness instinctively. When you hear something promising in a meeting, roadmap review, or insights discussion, you immediately see the angle and you know it doesn't stop at the press hit; you see how it plays on social, too.
You view earned media as a strategic lever, not an output, and know how to extract compelling narratives from raw inputs. You excel at turning insights into headlines, building lasting media relationships, asking smart questions, and translating complex topics into storylines across channels, including social.
Whether your background is agency, in-house or a mix of both, you thrive in fast-moving, content-rich environments. You're curious, adaptable, and energized by how AI and new tools can elevate storytelling.
- You've built strong relationships with key journalists and consistently secure meaningful coverage that advances our brand narrative.
- Insights (i.e., data, trends, customer stories) regularly become compelling, timely, multi-channel narratives that show up across PR, blog, social and video.
- Data studies and press wins consistently get a second life on social and executive leaders are publishing long-form LinkedIn articles tied to key research and results.
- You're viewed as an initiative-taking, strategic partner who brings earned media thinking into product conversations, content planning, and brand storytelling.
- You've established a predictable PR rhythm through a thoughtful media calendar, consistent outreach, and a steady flow of timely ideas.
- You've helped sharpen how the brand shows up externally, contributing to a cohesive, insight-driven story in the market across earned media and social alike.
Requirements- 6-10+ years in PR, with B2B tech/SaaS experience
- Existing relationships with top-tier and tech journalists
- Strong news sense and ability to translate insights into stories
- Direct pitching experience and comfort driving outbound media
- Exceptional writing skills across formats: press releases, tailored pitches, bylines, spokesperson quotes, talking points
- Fluency in social storytelling - able to spot how a press hit, data study, or executive moment should show up on social (especially LinkedIn) and comfortable partnering closely with a Social team to bring it to life
- Skilled at managing cross-functional relationships
- Comfortable using AI tools to accelerate research and content development
- Experience managing or partnering with PR agencies
Nice-to-Haves - Based in the Eastern time zone
- Mixed background (agency + in-house)
- Experience with data storytelling or insights-driven narratives, ideally including survey- or research-based campaigns
- Experience partnering with a data-journalism or research agency on earned media campaigns
- Familiarity with domains, hosting, website builders, or digital presence platforms
- Experience in PR during a rebrand or brand transformation
Travel Limited travel (approx. 1-3 trips per year for planning meetings, events, or media engagements)
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