Amazon

Sr. Product Marketing Manager, Kindle

Amazon • $142K — $193K *
Seattle, WA 98115In-Person
Consumer Technology
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 6+ years of professional marketing experience
  • Strong data analysis skills using Excel, Tableau or SQL
  • Experience building and executing cross-functional marketing programs
  • Proven track record in leading go-to-market strategies for software or hardware
  • Ability to utilize customer data for targeted engagement strategies

Responsibilities

  • Develop and execute engagement marketing roadmap for Kindle devices
  • Build and run lifecycle engagement programs focused on reading and writing
  • Collaborate with hardware teams on product launches to align marketing strategies
  • Coordinate software go-to-market plans and feature launches with partners
  • Define audience strategy and campaign messaging for engagement marketing
  • Oversee end-to-end engagement programs, setting success criteria and measuring outcomes
  • Create narratives and reports to communicate progress and insights to leadership

Benefits

  • Comprehensive health insurance including medical, dental, and vision
  • 401(k) matching contributions
  • Paid time off and parental leave
  • Mental health support and employee assistance program
  • Flexible spending accounts
  • Adoption and surrogacy reimbursement coverage
Full Job Description
Kindle is looking for a Senior Product Marketing Manager to own engagement marketing strategy for Kindle devices like Paperwhite, Colorsoft, and Scribe. Using customer insights and data-driven decision making, you will help shape how customers discover, adopt, and stay engaged with Kindle reading and writing experiences.

This role is inherently cross-functional; you will work closely with Product Management, Analytics, Go-to-Market, Finance, and our international teams to bring your strategy to life, and ultimately delight Kindle customers. If you're passionate about the future of reading and writing and working on products that become an essential part of people's daily lives, this role offers you the chance to make a lasting impact on how people engage with the written word in the digital age.

Key job responsibilities

In This Role, You Will

- Develop and execute the engagement marketing roadmap for Kindle devices and software, including new feature launches and ongoing engagement programs.

- Build and run lifecycle engagement programs: onboarding journeys, retention and lapse-prevention campaigns, habit-building initiatives that drive reading engagement and Kindle Scribe writing engagement.

- Partner with hardware GTM teams on device launches - supporting and aligning engagement marketing to hardware moments.

- Contribute to software GTM for Kindle reading, coordinating feature launches and roadmap moments with KINEX software partners.

- Define audience strategy, messaging, positioning, and campaign copy direction for engagement marketing across owned channels.

- Lead engagement programs end-to-end: set success criteria, partner with analytics on measurement, and scale what works.

- Author written narratives and executive readouts that report progress, translate metric movement into clear drivers and recommended actions, and inform recurring leadership reviews (e.g., monthly and quarterly business reviews, operating-plan cycles).

- Bring marketing rigor to international markets, partnering with regional teams on localization, prioritization, and market-specific go-to-market plans.

- Partner with Gamification, Kindle Rewards and Deals, Legal, Finance, and other partners to launch programs across email, push, in-app, and other owned surfaces.

About the team

This role sits within the Kindle Software Product Management team that owns the customer facing software experiences across all Kindle devices and apps - ranging from how you read, write, navigate, acquire content and more. We believe reading is essential for a healthy society; our mission is to be the world's favorite place to read, write and get more out of reading.

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building, executing and scaling cross-functional marketing programs

- Experience leading go-to-market for consumer software or hardware product launches

PREFERRED QUALIFICATIONS

- Experience using any of SQL or other analytical tools for conducting data analysis

- Experience with customer segmentation, profiling, and targeting

- Experience in data-driven business operations processes

- Experience with digital technologies, consumer products, media, and e-commerce

- Experience in customer lifecycle marketing or partner marketing management

- Experience leading cross-functional teams to drive marketing initiatives world-wide

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Retail & Consumer Goods
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ
AMZN
* Ladders Estimates

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