Bachelor's degree in marketing or related discipline
Minimum of 5 years in marketing or brand management
Proficient in syndicated databases like Nielsen
Strong understanding of marketing principles and practices
Experience in project management with cross-functional teams
Excellent strategic thinking and communication skills
Strong analytical skills for data-driven recommendations
Responsibilities
Deliver in-market goals for sales, share, and household penetration
Lead monthly business management reviews and demand forecasting
Collaborate with cross-functional teams to drive sustainable growth
Manage P&L and set accurate financial forecasts
Own annual brand planning and consumer strategies
Develop briefs for integrated communications and product development
Benefits
Comprehensive health plans covering medical, vision, dental, life, and disability
Family-friendly benefits including maternity leave top-up
Retirement programs with matching pension plan and group RRSP
Employee Stock Purchase Plan
Access to Employee Assistance Program
Full Job Description
Senior Product Manager leads the P&L management and in-market results for a group of brands in the condiments and sauces space. This candidate will collaborate cross-functionally to lead the development and execution of the commercial agenda, innovation pipeline, and consumer strategy in alignment with operating plans. This includes leading iconic brands and tailoring Global strategic priorities to the Canadian retail landscape. Reports to the Brand Director for Condiments, Sauces and Convenient Meals.
RESPONSIBILITIES
Business Performance: Responsible for delivering in-market goals such as sales, share and household penetration. Lead monthly business management reviews, including demand forecasting, consumption and financial review. Analyze market/consumer/trends and make strategic recommendations. Work closely with Insights team to develop breakthrough ideas that deliver against defined business objectives and identify growth initiatives based on brand, category, and channel dynamics.
Cross-Functional Team Leadership: Collaborates closely with cross-functional teams to enable the commercial agenda and build pipelines to drive sustainable growth that support brand and category strategies. Leads new product business case development and commercialization of new products, renovation initiatives, and cost savings opportunities.
P&L and Forecast Management: Responsible for delivery of NS and OP. Sets and delivers the financial forecast, with responsibility for accuracy and bias throughout the year. Manages P&L choices impacting Cost of Selling, Cost of Goods Sold and Marketing Investments.
Annual Planning: Responsible for consumer and business strategies for long-term growth in line with company strategies. Owns annual brand planning and works in close partnership with Trade Marketing, Category and Revenue Management to drive customer excitement behind these strategies and sell them externally.
Advertising and Media: Develops briefs for integrated communications, creative, packaging design, market research and product development, in collaboration with Global and Regional Marketing as well as internal studio and other functions.
REQUIRED QUALIFICATIONS
Bachelor's degree in marketing or related discipline
A minimum of 5 years of marketing and/or brand management experience
Expertise in syndicated databases (e.g. Nielsen), business and brand planning, project management, advertising, and consumer communications
Sound understanding of concepts, principles and practices in Marketing (functional expert) and a working knowledge of practices in other areas including Sales, Finance and Supply Chain
Project management experience with ability to work collaboratively with diverse cross functional teams
Strong analytical and business tracking skills to deliver clear data-based recommendations and forecasts
PREFERRED QUALIFICATIONS
Has led product launches, advertising campaigns and brand planning
Relevant skills and results in consumer-packaged goods
Understanding of the Canadian retail environment
#LI-NP2
In the spirit of pay transparency, we are excited to share the base salary range for this position is $112,030-$162,030. Our target hiring range for this role is from $120,000-$132,000
Base salary compensation will be determined based on factors such as geographic location, skills, education, experience for this role, and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormick's Incentive Bonus (MIB) Plan. In addition to a competitive compensation package, permanent employees of McCormick Canada are eligible for our extensive Total Rewards programs that include:
Comprehensive health plans covering medical, vision, dental, life and disability benefits
Family-friendly benefits such as maternity leave top-up and Employee Assistance Program
Retirement and investment programs including a matching DC pension plan, group RRSP, and Employee Stock Purchase Plan
This posting is for a existing position within McCormick.
Please note that McCormick does not use artificial intelligence (AI) tools in the recruitment process.
About McCormick & Company
McCormick & Company is a global leader in the manufacture, marketing, and distribution of spices, seasoning mixes, condiments, and other flavor products. The company was founded in 1889 and is headquartered in Sparks, Maryland. McCormick & Company operates in over 150 countries and has a portfolio of well-known brands including McCormick, Lawry's, and Old Bay. The company is committed to sustainability and has implemented a number of initiatives to reduce its environmental impact. McCormick & Company has received numerous awards for its commitment to sustainability and has been recognized as one of the best places to work in the United States.