7+ years in marketing, including 3-5+ years in product marketing within ecommerce or digital commerce.
Proven track record in defining and executing go-to-market strategies.
Experience in leading or mentoring marketing teams.
Strong strategic thinking connecting insights to business performance.
Responsibilities
Define and lead the product marketing strategy, including positioning and target segments.
Lead, mentor, and grow a team of product marketers to elevate execution standards.
Own and evolve the go-to-market strategy for customer acquisition and expansion.
Develop differentiated positioning and messaging based on insights.
Collaborate with Product, Sales, and Demand Generation for aligned execution.
Enhance sales enablement and storytelling to strengthen market impact.
Benefits
Opportunity for ownership and high visibility in shaping growth.
A collaborative environment with cross-functional partnerships.
Chance to mentor and lead a high-performing team.
Positioning in a fast-paced market at the intersection of strategy and execution.
Full Job Description
Shape the narrative. Power the pipeline.
What if you could define how an entire commerce solution is understood, positioned, and adopted in the market? This role sits at the intersection of strategy, storytelling, and revenue impact, driving how we bring our commerce solution to life for customers and prospects.
You'll lead product marketing for our Commerce solution, influencing cross-functional strategy and scaling a high-performing team. If you're excited by ownership, visibility, and shaping growth at scale, this is your playground.
As our Lead Product Marketing, Commerce, you will:
Define and lead the product marketing strategy, including positioning, target segments, and growth priorities aligned with company objectives
Lead, mentor, and grow a team of product marketers, setting clear direction and elevating execution standards
Own and evolve the go-to-market strategy to drive acquisition and expansion across channels
Develop differentiated positioning and messaging grounded in customer, market, and competitive insights
Partner cross-functionally with Product, Sales, and Demand Generation to drive aligned execution and measurable pipeline impact
Elevate sales enablement and customer storytelling to strengthen market presence and win rates
Here is what will qualify you for the role:
7+ years in marketing, including 3-5+ years in product marketing within ecommerce or digital commerce
Proven experience defining and executing go-to-market strategies with Product, Sales, and Marketing leadership
Experience leading or mentoring team members and driving performance
Strong strategic thinking and ability to connect insights to business outcomes
What will make you stand out:
Experience in enterprise technology, particularly artificial intelligence (AI)-driven platforms
Experience influencing executive stakeholders and contributing to company-level strategy
Strong analytical mindset with the ability to tie initiatives to pipeline and revenue impact
Exceptional storytelling skills, translating complex concepts into clear, compelling narratives
Do you think you can bring this role to life? Or add your own color? You don't need to check every single box; passion goes a long way and we appreciate that skillsets are transferable.
Send us your application, we want to hear from you! Join the Coveolife!
About Coveo
Coveo is a software-as-a-service search engine, powered by artificial intelligence based in Quebec, Canada. The Coveo Relevance Cloud offers ecommerce, customer service, digital workforce, and website search.
