Amazon

Sr. Paid Media Marketing Manager, Amazon Ads, Paid and Social Media Team, Amazon Ads

Amazon$120K — $150K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of professional non-internship marketing experience
  • Strong data and metrics skills for driving improvements
  • Proficiency in Excel or Tableau for data manipulation
  • Ability to communicate results effectively to senior leadership
  • Experience in building and scaling cross-functional marketing programs
  • Familiarity with B2B marketing best practices
  • Digital marketing and content production knowledge across various time zones and languages

Responsibilities

  • Define and execute the paid media strategy for Amazon Ads marketing objectives
  • Partner with marketing teams as a paid media subject matter expert
  • Drive a learning agenda and measurement approach for campaigns
  • Maintain and share a visible planning schedule with leadership
  • Develop KPIs and channel insights for optimization
  • Analyze campaign performance and present findings to leaders
  • Liaise between media agency and internal stakeholders for actionable media plans

Benefits

  • Opportunity to influence the evolution of paid media strategies
  • Dynamic work environment within a leading global brand
  • Collaboration with diverse teams across Amazon Ads
  • Access to cutting-edge tools and resources in marketing
  • Chance to work on high-profile campaigns with significant impact
Full Job Description
The Paid Media Marketing Manager sits within the Channel Strategy & Automation team within Amazon Ads Marketing. We are seeking a versatile, data-driven paid media marketing manager who can operate at both the strategic and executional level to drive brand, and performance marketing objectives through paid media globally. As AI-powered search, recommendation engines, and agent-mediated experiences reshape how customers discover and engage with brands, the traditional paid media playbook is evolving in real time. This role will help write the next chapter: establishing how paid amplification drives visibility not just with human audiences but within the AI systems that increasingly influence customer decisions. You'll own paid media planning, optimization, and operations for a variety of high-profile campaigns - partnering with teams across the Amazon Ads organization to create campaigns tied to business objectives, manage agency relationships, optimize spend, and measure results.

This role is both strategic and hands-on. You'll bring a point of view on how paid media needs to evolve as the landscape shifts, while also going deep into the work - optimizing campaigns, executing directly in-platform when speed or scale demands it, finding trends, testing emerging formats, and pushing into new territory where paid media intersects with AI-driven discovery. You'll build on established best practices while helping define new ones where the rules are still being written.

The ideal candidate has deep experience in paid media and the intellectual curiosity to push that expertise into uncharted territory. They know how to scale new ideas, infuse creativity, and test (and test!) to drive results in both proven and emerging environments. Leveraging their proven creative, analytical, and project management capabilities, they will partner with stakeholders to imagine, plan, implement, and optimize compelling campaigns that drive business results - while helping shape what paid media means for a brand navigating a fundamentally shifting landscape.

Key job responsibilities

Define and execute the paid media strategy for Amazon Ads marketing objectives.

Partner with Amazon Ads marketing teams as a paid media subject matter expert, aligning business goals with planning and execution.

Manage and drive a learning agenda and measurement approach

Maintain a complete planning schedule, and make it constantly visible to leadership and stakeholders.

Develop KPIs and uncover channel insights to benchmark expectations and goals and inform ongoing optmization and investment decisions.

Build reporting to analyze campaign performance and downstream business impact and optimize against key performance metrics. Present findings to business leaders.

Serve as the primary liaison between our media agency and internal stakeholders, translating business objectives and brief inputs into actionable media plans and ensuring agency deliverables meet strategic and executional standards

Keep a pulse on current paid media trends to identify new opportunities for our paid campaigns

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience communicating results to senior leadership

- Experience building, executing and scaling cross-functional marketing programs

- Experience using Microsoft Excel to manipulate and analyze data

PREFERRED QUALIFICATIONS

- Experience of B2B marketing best practices

- Experience in digital marketing and content production timelines and process

- Experience developing and executing campaigns across a multitude of timezones and languages

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
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