The opportunity:
We're looking for a data-driven and creative Senior Manager to take full ownership of some of our key paid channels. This role is perfect for someone who thrives in a startup environment-rolling up their sleeves, testing fast, scaling what works, and pushing boundaries to hit ambitious growth targets.
You'll manage high-velocity campaigns across Meta, Google, YouTube, and emerging platforms, with direct access to our in-house production studio and a talented creative team to bring bold ideas to life. If you love pairing data with storytelling-and want to see your work drive measurable impact on thousands of students' lives-this is your stage.
This hybrid opportunity is based out of our NYC office, reporting directly into our VP of Growth.
What you'll do:
- Own end-to-end paid media strategy across Meta, Google, and potential new channels. From planning through launch, optimization, and scale.
- Build and drive a continuous testing roadmap across different tactics, audiences, creative, messaging, and landing pages, translating results into actionable insights.
- Manage our Search agency, holding them accountable to performance goals and roadmap execution.
- Monitor performance daily, optimizing toward CAC and ROI targets while proactively identifying new growth opportunities.
- Own weekly KPI reporting, surfacing trends, efficiencies, and scaling opportunities, and sharing learnings across the team.
- Diagnose performance fluctuations and pinpoint the channel and business-level factors driving them.
- Partner with the creative teams and external agencies to rapidly produce high-performing video, UGC, influencer, and static assets.
- Stay current on platform updates, algorithm shifts, and industry trends to keep our paid social strategy ahead of the curve.
- Drive new acquisition and full-funnel growth ideas, playing an active role in shaping and running experiments.
What you'll bring:
- 4+ years of hands-on experience scaling paid social and paid search at a D2C startup, ideally managing $1M+ monthly budgets.
- A track record of driving efficient growth (CAC, ROI, LTV) while scaling spend.
- Strong project management skills, with the ability to handle multiple initiatives at the same time.
- Comfort with tactical execution and strategic thinking-you can set the plan and run it yourself.
- Sharp communicator, able to flag risks and opportunities to internal stakeholders and manage day-to-day agency relationships.
- High attention to detail, with a habit of catching and preventing errors before they become problems.
- Experience managing external creative agencies, briefing them effectively, and providing sharp, actionable feedback that helps them iterate toward higher-performing ads.
- Ruthlessly analytical. You dig into performance data to uncover insights, and know exactly which levers to pull to optimize campaigns at scale.
- Able to translate data into a clear narrative, making it actionable for both day-to-day decisions and broader team alignment.
Bonus points if:
- You've worked in EdTech, healthcare, or another mission-driven B2C industry
- You geek out over testing frameworks, UGC trends, and performance marketing communities
Interview Process:
- Introductory call with Talent Acquisition team member
- Interview with Hiring Manager
- Take-Home Assignment
- Virtual Panel Interview
- On-Site Panel Interview
Benefits and Compensation:
- Meaningful Equity Stake
- Subsidized Medical, Dental, and Vision insurance plan options
- 401(k)
- FSA, HSA and commuter benefits
- Open vacation policy, including:
- Guidance of 15 days PTO annually
- Stepful closed the last week of December
- 15 work-from-anywhere days
- 10 public holidays observed for 2025
The target base salary range for this opportunity is
$140,000 - $160,000, and is part of a competitive total rewards package including performance-based bonus, equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations.
