Sr National Account Manager

LotusBakeries

$110K — $130K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of progressive CPG experience; food industry experience is an advantage
  • Strong understanding of U.S. retail markets, especially Natural/Specialty and Grocery channels
  • Proficient in financial analysis for evaluating commercial proposals
  • Excellent planning, forecasting, and trade management skills with attention to detail
  • Experience with syndicated data analysis and application for sales presentations
  • Willingness to travel for customer engagements and industry events
  • Strong computer skills, particularly in MS Office (PowerPoint & Excel)

Responsibilities

  • Own annual sales targets and business plans for assigned accounts
  • Develop and maintain relationships with key customer contacts and distributors
  • Conduct store visits to assess performance and implement trade initiatives
  • Ensure account profitability by managing trade spending effectively
  • Collaborate with Category team to analyze monthly sales data and trends
  • Represent the company at customer meetings, conferences, and trade shows

Benefits

  • Opportunity to contribute to a growing international company
  • Join an ambitious and skilled team
  • Access to learning and growth opportunities in Category Management
  • Collaborate closely with diverse stakeholders
  • Work in a culture driven by passion, teamwork, and open communication
  • Attractive benefit package and additional perks
  • Daily supply of cookies
Full Job Description
The Sr. National Account Manager (NAM) is a driven, results-oriented sales professional with a strong understanding of the U.S. retail landscape. This role is responsible for sales performance across a portfolio of key national customers, developing and executing customer-specific strategies, building strong relationships with buyers and brokers, and managing account profitability, including trade spend and promotional planning.

The ideal candidate takes an entrepreneurial approach to managing both existing and new accounts and has experience calling on major retailers at the HQ level. Experience calling on key customers like KeHE, Sprouts, Meijer, WinCo, Thrive, and Natural Grocers.

The Sr. NAM will be part of the Lotus Bakeries Natural Foods U.S. Sales team, reporting to the Head of Sales - Natural Food US.

KEY RESULT AREAS
  • Strategic Account Management: Own annual sales targets and business plans for assigned accounts.
  • Relationship Building: Develop and maintain strong relationships with key customer contacts, brokers, and distributor partners to ensure best-in-class execution and long-term growth.
  • Retail Execution: Conduct store visits as needed to assess in-market performance, identify improvement areas, and ensure execution of trade initiatives.
  • Budget Management: Guarantee strong profitability of your accounts. Manage trade spending and ensure efficient allocation of promotional dollars within assigned accounts.
  • Reporting/Analysis: Collaborate with Category on analyzing and interpreting monthly data and sales trends at your accounts.
  • Representation: Represent Lotus Bakeries at customer meetings, industry conferences, broker summits, and trade shows.
  • 6+ years or more of progressive CPG experience; food experience a plus
  • Understanding of the U.S. retail markets with specific experience managing distributor partners and key retailers across the Natural/Specialty and Grocery channels.
  • Solid financial acumen to assess and determine viability of commercial proposals.
  • Strong planning, forecasting, trade management, and customer management skills with excellent attention to detail
  • Experience utilizing and analyzing syndicated data (Nielsen, IRI, SPINS, etc.) and applying it to build compelling sales presentations.
  • Ability to travel as necessary for customer meetings and conferences.
  • Proven business development track record with a passion to grow the business and sell in innovation.
  • Have strong computer skills including an elevated level of proficiency in MS Office, specifically PowerPoint & Excel


Ons aanbod
  • De kans om mee te bouwen aan een groeiende, internationale omgeving
  • Deel uitmaken van een ambitieus en gedreven team vol talenten
  • Veel leer- en groeikansen in de wereld van Category Management
  • Nauwe samenwerkingen met verschillende stakeholders in de groep
  • Een bedrijfscultuur waar passie, team spirit en open dialoog de belangrijkste drijfveren zijn
  • Een aantrekkelijk salarispakket, inclusief extralegale voordelen
  • En uiteraard: elke dag koekjes

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