Advanced Energy Industries, Inc

Sr Mgr, Product Marketing

Advanced Energy Industries, Inc$150K — $210K *
Healthcare
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Demonstrated leadership skills, managing a team.
  • Excellent communication abilities across international locations and in a matrix environment.
  • Proven experience in business-to-business negotiations.
  • Skilled in making effective decisions amidst ambiguity.
  • Good organizational skills with a focus on multiple priorities.
  • Ability to integrate technical and marketing concepts.
  • Understanding of AE customers and industries they operate within.

Responsibilities

  • Manage product line strategy for the medical BU to shape business context and target customer segments.
  • Assess viability of new product concepts from various inputs including R&D and Sales.
  • Conduct market research to validate requirements of target segments.
  • Coordinate priorities for product development with stakeholders, balancing resources and timelines.
  • Directly manage Product Managers, including mentoring and budget oversight.
  • Define Product Managers' roles in collaboration with departments like Engineering and Marketing.
  • Measure and report performance metrics of the product portfolio to support executive priorities.

Benefits

  • Multiple medical plans to choose from.
  • Short and long-term disability and life insurance.
  • Health savings and flexible spending accounts.
  • Generous time off including 3 weeks of paid vacation and 12 paid holidays.
  • 8 hours of paid volunteer time off.
  • 8 weeks of paid parental leave for both parents.
  • Company matched 401(k) plan.
  • Tuition reimbursement opportunities.
  • Expanded mental health coverage and employee assistance programs.
  • Voluntary benefits including pet insurance, identity theft protection, and legal assistance.
Full Job Description
POSITION SUMMARY:

Manages overall product line management strategy, priorities, and regular product management efforts for AE's products. Manages the medical business unit (BU) product lines in international markets to achieve AE goals for revenue, profit, share, innovation & customer penetration. Defines the objectives of his or her staff of Product Managers and their interactions with other departments.

RESPONSIBILITIES:
  • Manages product line management function for the medical BU by shaping business context, targeting appropriate customer segments, guiding lifecycles of products and services, providing accurate forecasts, and managing profitability across organizational boundaries.
  • Assesses business and market viability of new product concepts from Research and Development, Sales, Business Development, Strategic Marketing, Customers, or other inputs.
  • Validates market requirements of target segments through market research (customer visits and secondary research).
  • Works with internal and external stakeholders to set priorities for product development, balancing resources, schedules, & other tradeoffs.
  • Manages Product Managers directly reporting to this position, including personnel items, budgets, activities, mentoring, morale, and skill development.
  • Helps define the roles of Product Managers when interfacing with other departments, including Engineering, Strategic Marketing, Sales, Operations, Marketing Communications, and Customer Service.
  • On an ongoing basis, makes certain these interfaces are working effectively in both directions.
  • Judiciously follows AE processes, especially for product development, and when appropriate provides new tools and processes so Product Managers can carry out their work more effectively.
  • With Marketing Communications, Strategic Marketing, Sales, Operations, and Service & Support, directs product introductions, competitive positioning, and pricing guidelines.
  • With Marketing Communications, develops and implements product marketing strategies and programs to promote product and product lines
  • Measures and reports performance in terms of revenue, profitability, market share, design wins, etc. of his or her product and service portfolio in support of Executive priorities and initiatives.
  • Leads or delegates annual business planning process for assigned product lines.
  • May be responsible for product management or other duties as assigned or necessary.


WORK ENVIRONMENT:
  • Works in a standard office environment and uses general office equipment. Extended hours will be necessary depending on market conditions. Travel, both domestic and international, up to 25% of work time, is anticipated. This position has a significant number of interdepartmental communications.
  • Since not all critical partners will report directly to this person, he or she must have the experience, presence, and communication skills to enlist support of managers and individual contributors across the company.
  • This role is based in our Denver, Colorado office. Other locations that could be considered are Eden Prairie, Minnesota, and Wilmington, Massachusetts.


QUALIFICATIONS:
  • Demonstrated leadership skills, managing a team.
  • Excellent face-to-face communication skills and communication across international locations and in a matrix environment.
  • Familiarity and track record with business to business negotiations.
  • Ability to make effective decisions in the face of ambiguity.
  • Good organizational skills.
  • Ability to manage multiple priorities and tasks.
  • Ability to integrate technical and marketing concepts.
  • Willingness to travel in support of company activities.
  • Knowledge of AE customers, their applications, and the industries in which they participate.
  • Understanding of the company's products.
  • Working knowledge of product marketing concepts.


EXPERIENCE:
  • 8+ years' minimum experience as a Product Manager/Product Line Manager.
  • 5+ years' minimum experience managing a team of Product Managers, spanning a diverse portfolio of products.
  • A minimum of 5 years Power Supply / Power Electronics market experience preferred.
  • Product experience within the Medical Equipment market is highly desirable.
  • Experience working with 3rd party Sales Representatives and Distributors preferred.


EDUCATION:
  • B.S. in Electrical/Electronic Engineering or Science, or equivalent required.
  • Advanced degree, including M.S., Ph.D., or MBA, highly desirable.


COMPENSATION:

As required by multiple state pay transparency laws, Advanced Energy provides a reasonable range of compensation for each job posting. Actual compensation is influenced by an array of factors including, but not limited to, skill set, level of experience, and specific office location. The range of starting pay for this role is $150,000 to $210,000 per year.

BENEFITS:

As part of our total rewards philosophy, we believe in offering and maintaining competitive compensation and benefits programs for our employees to attract and retain a talented, highly engaged workforce. Our compensation programs are focused on equitable, fair pay practices including market-based base pay, an annual pay-for-performance incentive plan, and discounted Employee Stock Purchase Plan.

In addition to our competitive compensation practices, we offer a strong benefits package in each of the countries in which we operate. In the U.S., we offer a rich benefits package that includes:

  • Medical - multiple medical plans are available to choose from
  • Short and long-term disability and life insurance
  • Health savings and flexible spending accounts
  • Generous time off policy starting with 3 weeks of paid vacation, 7 days of paid sick time, and 12 paid holidays
  • 8 hours of paid volunteer time off
  • 8 weeks of paid parental leave for both parents
  • Company matched 401(k)
  • Tuition reimbursement
  • Expanded mental health coverage and employee assistance programs
  • Other voluntary benefits include critical illness, accident and hospital indemnity, pet insurance, identify theft, and legal assistance

About Advanced Energy Industries, Inc

Advanced Energy Industries, Inc. designs, manufactures, sells, and supports power conversion, measurement, and control solutions. The company operates through two segments: Precision Power and Inverters. The Precision Power segment offers high voltage and low voltage power supplies as well as RF (radio frequency) power supplies and matching networks. The Inverters segment provides solar power inverters and related services. The company was founded in 1981 and is headquartered in Fort Collins, Colorado.
Learn more about Advanced Energy Industries, Inc
Size
10,000 employees
Market Cap
$3.1 billion
Industry
Net Income
$134.6 million
Founded
1981
5 Year Trend
+24.7%
Revenue
$1.4 billion
NASDAQ

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