Bachelor's degree from an accredited university required.
8+ years of strategic media experience, ideally with a media agency or national advertising client.
Strong analytical skills to connect data with brand goals.
Proven track record in developing new media strategies and techniques.
Ability to collaborate effectively across teams and networks.
7+ years of media planning experience with a deep understanding of various media channels.
Strong management skills to handle multiple stakeholders and priorities.
Responsibilities
Identify and build central media capabilities to enhance in-house teams.
Drive thought leadership in key media spend areas, particularly Linear TV.
Lead centralized media operations, including budget management and agency governance.
Conduct media training and knowledge building for P&G teams.
Manage relationships with agencies and suppliers, exploring new media opportunities.
Foster collaboration between P&G category teams and global media partners.
Benefits
Opportunity to work with a leading brand in a dynamic team environment.
Access to ongoing training and professional development.
Collaborative culture that encourages innovation and idea sharing.
Engagement with top-tier media partners and agencies.
Potential for career advancement within a global organization.
Full Job Description
Job Location TORONTO GO
Job Description
P&G Canada's Brand Operations Team is a strong multi-functional team comprised of expert media leaders focused on building industry leading media expertise, capabilities, and go to market strategies that drive media enabled growth across the P&G brand portfolio. Brand Operations works in close collaboration with P&G Canadian brand teams, NA and Global media teams, and local agency and media partners. P&G is looking for a Senior Media Manager to join us full-time in Toronto as soon as possible. The Senior Media Manager will be accountable for identifying, building, and managing media capabilities and go to market strategies that continue to fuel media driven growth.
Key Responsibilities:
Identify, Build, and Manage Central Capabilities to enable the category in-house media teams to step-change media driven growth
Drive thought leadership across key media spend-pools, including Linear TV, to drive best in class results across reach, effectiveness, and efficiency
Lead centralized media operations including budget management, media stewardship, and agency governance
Lead Media Training & Knowledge Building for P&G
Manage agency and key supplier relationships; Forge new partnerships based on the changing landscape and evaluate existing and emerging media opportunities
Drive Best in Class partnership between P&G category teams, P&G US & Global media teams, and agency and media partner.
L'équipe des Opérations de marque de P&G Canada est une équipe multifonctionnelle solide composée de leaders experts en médias qui se consacrent au développement d'une expertise, de capacités et de stratégies de commercialisation de pointe qui stimulent la croissance propulsée par les médias dans l'ensemble du portefeuille de marques de P&G. Les Opérations de marque travaillent en étroite collaboration avec les équipes de marque de P&G Canada, les équipes médias nord-américaines et mondiales, ainsi que les partenaires locaux des agences et des médias. L'Entreprise recherche un(e) gestionnaire principal(e) des médias pour se joindre à nous à temps plein à Toronto dès que possible. Le ou la gestionnaire principal(e) des médias sera responsable d'identifier, de développer et de gérer les capacités médiatiques et les stratégies de commercialisation qui continuent d'alimenter la croissance axée sur les médias.
Principales responsabilités:
Identifier, développer et gérer des capacités centrales pour permettre aux équipes médias internes de la catégorie de transformer radicalement la croissance axée sur les médias.
Assumer le leadership éclairé au sein des principaux groupes de dépenses publicitaires, y compris la télévision linéaire, afin d'obtenir des résultats de premier ordre en matière de portée, d'efficacité et d'efficience.
Diriger la formation aux médias et le renforcement des connaissances pour P&G.
Gérer les relations avec les agences et les principaux fournisseurs; forger de nouveaux partenariats en fonction de l'évolution du marché et évaluer les opportunités médiatiques actuelles et émergentes.
Promouvoir un partenariat de premier ordre entre les équipes de catégorie de P&G, les équipes médias mondiales et américaines de P&G, ainsi que les partenaires agences et médias.
Job Qualifications
Qualifications:
A minimum of a bachelor's degree from an accredited university, any major.
8+ years strategic media experience preferably with a media agency or multichannel national advertising client
Strong Analytic Skills and the ability to triangulate between data, brand goals and opportunities
Experience in identifying and leading developments of new ideas, techniques, procedures, services, or products.
Proven ability to collaborate and network effectively across internal boundaries to maximize job impact and personal learning.
Media Expertise:
7+ years of media planning experience - advanced understanding of all/most media vehicles and channels
Experience leveraging industry standard planning tools & data sets to enable and train category media managers
Strong knowledge of the typical processes and tools utilized by buying/investment teams across all media types, particularly TV, programmatic buying, reserve digital, social and search
Strong Management Skills - proven skills at managing multiple stakeholders and multiple priorities, balancing short and long term needs and implications
Effective communication skills - able to leverage verbal and written communication to drive action; able to present and sell ideas to senior management
Ability to operate with discipline - relentless attention to detail and strong project management skills
Qualifications:
Un baccalauréat d'une université accréditée, toutes disciplines confondues, au minimum.
Plus de 8 ans d'expérience stratégique en médias, de préférence au sein d'une agence médias ou auprès d'un client publicitaire national multicanal.
Solides compétences analytiques et capacité à faire des recoupements entre les données, les objectifs de la marque et les opportunités.
Expérience dans l'identification et la direction du développement de nouvelles idées, techniques, procédures, services ou produits.
Capacité avérée à collaborer et à tisser des réseaux efficaces au-delà des frontières internes afin de maximiser l'impact professionnel et l'apprentissage personnel.
Expertise médiatique:
Plus de 7 ans d'expérience en planification médias - compréhension approfondie de la plupart ou de l'ensemble des vecteurs et canaux médiatiques.
Expérience dans l'optimisation d'outils de planification et de jeux de données normalisés de l'industrie pour habiliter et former les gestionnaires de médias de catégorie.
Solide connaissance des processus et des outils typiques utilisés par les équipes d'achat et d'investissement dans tous les types de médias, en particulier la télévision, l'achat programmatique, les médias numériques réservés, les médias sociaux et le référencement.
Solides compétences en gestion - aptitudes avérées à gérer de multiples parties prenantes et priorités, tout en conciliant les besoins et les répercussions à court et à long terme.
Compétences en communication efficaces - capacité à miser sur la communication verbale et écrite pour susciter l'action; capacité à présenter et à vendre des idées à la haute direction.
Capacité à travailler avec rigueur - souci constant du détail et solides compétences en gestion de projets.
Job Schedule Full time
Job Number
Job Segmentation Experienced Professionals
Starting Pay / Salary Range
About Procter & Gamble (P&G)
our brands that can be found in millions of living rooms, kitchens, laundry rooms and bathrooms. It specializes in a wide range of personal health/consumer health, and personal care and hygiene products; these products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine, & Family Care.
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