Job Req ID: 30630Job Summary:We are seeking an experienced Senior Marketing Manager- Growth & Inbound to join our marketing team. This role owns audience and traffic growth through storytelling and thought leadership while driving measurable inbound demand and early-funnel consideration. The ideal candidate combines strong editorial and copywriting skills with data-driven growth practices (content distribution across paid and unpaid and inbound optimization) and a proven ability to manage end-to-end content and demand campaigns that move audiences from awareness into engagement and qualified interest.
Essential Duties and Responsibilities:- Develop and own the paid and unpaid content strategy for all campiagns and editorial calendar that supports brand narrative, audience education, and demand creation goals.
- Adapt and rewrite PMM-created assets (messaging, case studies, product content, enablement materials) into channel-optimized formats that resonate with target audiences.
- Ensure consistent brand voice, messaging, and storytelling.
- Design and execute content-led inbound programs that increase reach and capture early leads (lead magnets, gated assets, SEO landing pages, webinars, newsletter/social growth).
- Implement testing (A/B, messaging, formats) to improve engagement, conversion, and content performance.
- Collaborate with design, product marketing, demand gen, and sales teams to align content with broader GTM priorities and ensure assets support consideration.
- Use data and analytics to measure content performance, audience growth, and lead generation; deliver insights and recommendations for continuous improvement.
- Track and report on KPIs related to organic reach, engagement, content-influenced leads, and funnel progression.
Qualifications:- Bachelor's degree in Technology, Marketing, or related field preferred
- 8+ years of hands-on experience in advertising, growth marketing, inbound, or digital marketing, preferably in technology or B2B environments.
- Strong copywriting and storytelling skills with the ability to create compelling, audience-centric content.
- Hands-on experience with email/content distribution, paid channels and marketing automation tools.
- Data-driven mindset with proficiency in analytics platforms (e.g., Google Analytics, SEO tools) and the ability to connect content activity to business outcomes.
- Experience managing campaigns end-to-end and collaborating cross-functionally.
- Excellent communication, project management, and prioritization skills.
- Relevant technology field experience required
Salary Range$135,000 - $165,000
The salary offered will depend on several factors, including your location, level, education, training, specific skills, years of experience, and comparison to other employees already in this role. In addition to a comprehensive benefits package, candidates may be eligible for other forms of compensation, such as participation in bonus and equity award programs.
