Overview: The Sr. Manager, Social Media is the strategic lead for assigned titles on the Paramount+ Social team. This person owns the end-to-end social strategy for their title portfolio - translating marketing priorities into fan-forward social campaigns with a defined strategic and creative POV. This role is pivotal in leading the day-to-day planning and execution of social media campaigns, creative ideation and production, and working closely with Marketing, Creative, Publicity and other internal and external stakeholders. The ideal candidate has prior experience working in digital marketing and/or social media, creating partnerships with colleagues across divisions, and is enthusiastic about entertainment.
This position reports to the Director, Social Media on the P+ team.
This is an onsite position at our New York office.
Responsibilities Include but not limited to:- Craft data-driven social strategies for campaigns through platform-native creative and ongoing fan engagement
- Build and maintain social content calendars per title in AirTable, covering both launch campaigns and always-on publishing across TikTok, Instagram, Facebook, X, and YouTube
- Develop tone of voice across multiple properties and platforms and ensure that all content and copy adheres to the established brand
- Anticipate cultural trends and identify how assigned IP can authentically participate to drive earned media and deepen fan relationships
- Consistently refine and optimize content and formats based on social insights and evolving best practices
- Ideate talent-based and footage-based content that ladders up to overall campaign creative, and work alongside producers and editors through production and post-production process
- Interface with talent and Executive Producers as needed to present creative ideas, shoot concepts, and social strategy
- Collaborate closely with Paramount+ teams across Marketing, Creative, Publicity etc.
- Bring a creative mind to frequent brainstorming sessions to pitch new social content ideas that you will lead from ideation to execution
- Oversee the paid social creative delivery and approvals process, ensuring all content is on-brand, platform-optimized, and delivered on time
- Lead and mentor Coordinators on day-to-day publishing, execution, and creative development
Basic Qualifications:- 7+ years of experience in social media, digital marketing, television, and/or entertainment
Additional Qualifications:- Demonstrated track record of developing and executing innovative social/digital marketing campaigns
- Insight with tactics used to build fan communities
- Proficiency in social content development, execution and best practices across TikTok, Instagram, Facebook, YouTube, and X
- Deep knowledge of existing and emerging social platforms
- Robust project management skills with the ability to manage multiple titles and timelines simultaneously
- Exemplary written and verbal communication and presentation skills
- Knowledge of scripted television production and the content marketing lifecycle
- A cooperative, team-focused approach with solid cross-functional collaboration instincts
- Experience with AirTable or comparable asset management tools
- Comfortable with MS Office suite, Google suite and Slack
- Bachelor's degree or equivalent experience
Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world's biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming's other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.
ADDITIONAL INFORMATION
Hiring Salary Range: $86,000.00 - 107,000.00.
The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.
What We Offer:- Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here:https://www.paramount.com/careers/benefits
- Generous paid time off.
- An exciting and fulfilling opportunity to be part of one of Paramount's most dynamic teams.
- Opportunities for both on-site and virtual engagement events.
- Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
- Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount
