Sr. Manager, Sales Strategy - OTC

We are looking for our next Sr. Manager, Sales Strategy- OTC supporting the OTC Sales Strategy Team, in Fort Worth, TX. As a Sr. Manager, Sales Strategy- OTC you will be responsible for leading the customer and trade strategy for OTC. You will focus on strategic planning, performance analysis, and process improvement to support sales goals and drive revenue growth.

Position Summary

The Senior Manager, Sales Strategy-OTC is responsible for developing and executing commercial strategies that drive sustainable growth, improve investment effectiveness, and enhance organizational decision-making across channels and customers. This role serves as a critical connector between Sales, Marketing, Finance, Demand Planning, Category, and Operations, translating insights into actionable business plans and ensuring strategic priorities are embedded in annual planning, customer investment decisions, and execution.

The role leads high-impact initiatives including customer segmentation, channel strategy, trade investment optimization, integrated business planning (IBP), pricing and promotional effectiveness, and commercialization of new capabilities and processes and collaborative customer JBPs. Success requires strong analytical thinking, strategic influence, project leadership, and the ability to drive alignment across diverse stakeholders.

Key Responsibilities

Commercial Strategy Development

• Develop and refine customer, channel, and category growth strategies.
• Identify opportunities to accelerate growth, improve productivity, and optimize commercial investments.
• Translate market, customer, and competitive insights into strategic recommendations.
• Support annual operating plans, long-range planning, and strategic business reviews.

Customer Strategy & Trade Excellence

• Lead initiatives that improve effectiveness of trade spending and promotional investments.
• Partner with Finance and Sales to evaluate ROI and productivity of commercial investments.
• Support development of trade promotion optimization capabilities, tools, and processes.
• Drive adoption of best practices and improve commercial decision-making across the organization.
• Collaborate with Sales Teams on JBP Planning and Execution with Retail Partners

Integrated Business Planning (IBP)

• Facilitate cross-functional planning processes that align commercial objectives with operational capabilities.
• Drive visibility to key risks, opportunities, and assumptions.
• Partner with Finance, Demand Planning, Marketing, and Sales to improve forecast quality and planning discipline.
• Support development of scalable planning processes and governance models.

Business Insights & Performance Management

• Develop executive-level insights and recommendations using internal and external data sources.
• Monitor key business performance indicators and identify trends requiring action.
• Build presentations and recommendations for senior leadership teams.
• Lead post-event analyses and business reviews to drive continuous improvement.

Strategic Project Leadership

• Lead cross-functional initiatives from concept through implementation.
• Establish project plans, timelines, governance, and success metrics.
• Influence without authority across multiple teams and organizational levels.
• Ensure initiatives deliver measurable business impact and organizational adoption.

What you'll bring to Alcon:

• Bachelor's Degree or Equivalent years of directly related experience (or high school +15 yrs.; Assoc.+11 yrs.; M.S.+4 yrs.; PhD+3 yrs.)
• The ability to fluently read, write, understand, and communicate in English
• 7 Years of Relevant Experience
• 5 Years of Demonstrated Leadership

Preferred Skills and Experience:

• Proven experience in CPG or Consumer Health Sales Strategy, Direct Selling, or Commercial Strategy.
• Experience leading complex cross-functional initiatives.
• Strong analytical, financial, and business planning capabilities.
• Experience developing executive presentations and recommendations.
• Advanced proficiency in Excel and PowerPoint
• Experience with customer segmentation, trade investment management, category Management, forecasting, or revenue growth management.
• Familiarity with TPM/TPO, syndicated data, retail measurement, and shopper insights.
• Knowledge of Amazon, omnichannel, and retail customer strategies.

How you can thrive at Alcon:

• See your career like never before with focused growth and development opportunities
• Join Alcon's mission to provide outstanding, innovative products and solutions to improve sight, improve lives, and grow your career!
• Alcon provides robust benefits package including health, life, retirement, flexible time off for exempt associates, PTO for hourly associates, and much more!

Alcon Careers

See your impact at alcon.com/careers

ATTENTION: Current Alcon Employee/Contingent Worker

If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.

Find Jobs for Employees

Find Jobs for Contingent Worker