Job DescriptionThe
Sr. Manager, Sales & Market Development leads international sales and market development across Latin America and Asia Pacific for
Revelyst's Adventure Sports portfolio, including
CamelBak, Fox Racing, Bell Helmets, & Giro. This role is responsible for accelerating profitable growth by developing market-specific go-to-market strategies, expanding distribution and brand presence, and evaluating new market-entry models. The position owns the regional profit and loss statement and drives coordinated execution across sales, marketing, commercial strategy, partnerships, licensing, and market development.
The successful candidate is a commercially minded leader who can build long-range plans, translate strategy into seasonal targets, negotiate complex agreements, lead distributor-facing teams, and maintain a strong presence in priority markets.
As the Sr. Manager, Sales & Market Development, you will have an opportunity to: International Strategy, Growth and Market Development
- Develop and execute market-specific go-to-market strategies across all four brands to accelerate sustainable, profitable growth.
- Lead new business development initiatives that expand distribution, market share, and brand presence across Latin America and Asia Pacific.
- Evaluate and establish direct market operations through acquisitions, greenfield investments, or other strategic expansion models.
- Develop and execute joint venture strategies in priority markets, including China, Korea, and Japan, and create partnership models that extend beyond traditional distributor relationships.
- Identify, assess, and develop licensing opportunities that increase brand reach and profitability.
- Maintain a significant presence in priority geographies through frequent travel to accelerate growth, strengthen strategic partnerships, and assess expansion opportunities.
Sales and Commercial Leadership
- Create and execute the international commercial strategy in alignment with enterprise and brand priorities.
- Build seasonal sales targets for internal sales teams and distributor partners, monitor performance against plan, and adjust actions as needed.
- Negotiate distribution contracts and commercial terms that support growth, profitability, brand standards, and long-term partnership value.
- Lead and develop Distribution Managers, setting clear priorities, expectations, and performance goals.
- Build the regional long-range plan, annual budget, sales forecast, and commercial operating plan.
- Plan and lead internal and external sales meetings, distributor business reviews, and market performance discussions.
- Present new seasonal product lines, brand direction, and commercial priorities to international distributors and dealers.
- Create clear reporting and operating rhythms that improve visibility to opportunities, risks, and required decisions.
P&L and Regional Execution
- Own the full profit and loss statement for International Sales and Market Development across Latin America and Asia Pacific.
- Drive end-to-end regional execution across sales, marketing, commercial strategy, market development, and partner performance.
- Manage revenue, margin, operating expense, investment priorities, and forecast accuracy in partnership with Finance and brand leadership.
- Balance near-term commercial delivery with long-term market development and brand-building priorities.
Marketing and Go-to-Market Execution
- Lead go-to-market execution through distributor partners and ensure alignment with brand standards, seasonal priorities, and market opportunities.
- Review and audit distributor contractual marketing contributions, investment commitments, and supporting documentation.
- Assess and approve distributor marketing spend in accordance with approved budgets, contractual requirements, and strategic priorities.
- Manage and develop the APLA Marketing Specialist, ensuring strong alignment between commercial and marketing execution.
- Advise on international team sponsorship strategy and evaluate opportunities based on brand fit, market impact, and commercial value.
- Lead the development of retail stores, shop-in-shop concepts, and in-store activations that strengthen consumer experience and brand presence.
Leadership Responsibilities
- Provide clear direction, coaching, and accountability to direct reports and cross-functional partners.
- Build strong relationships with distributor principals, joint venture partners, dealers, brand leaders, Finance, Legal, Marketing, Operations, and other key stakeholders.
- Establish a culture of disciplined execution, collaborative problem-solving, sound judgment, and continuous improvement.
- Represent regional market needs and opportunities in enterprise planning and decision-making forums.
- Ensure business activities are conducted with integrity and in alignment with company policies, contractual commitments, and applicable laws.
You have:- Bachelor's degree in Business, Marketing, International Business, Finance, or a related field; advanced degree preferred.
- 10+ years of progressive experience in international sales, distribution, commercial leadership, market development, or a related field, including leadership responsibility.
- Demonstrated experience owning a regional P&L, annual budget, forecast, and long-range plan.
- Proven success developing distributor networks, negotiating commercial agreements, and leading complex partner relationships.
- Experience evaluating market-entry strategies such as direct operations, acquisitions, greenfield investments, joint ventures, and licensing.
- Experience leading business across Latin America and/or Asia Pacific; familiarity with China, Korea, and Japan strongly preferred.
- Ability to translate brand and enterprise strategy into market-specific commercial plans and measurable execution.
- Strong executive communication, presentation, negotiation, financial analysis, and stakeholder-management skills.
- Ability to lead through influence in a complex, multi-brand, cross-functional environment.
- Willingness and ability to travel internationally on a frequent basis.
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Pay Range:Annual Salary: $140,000.00 - $150,000.00
The actual annual salary offered to a candidate will be based on variables including experience, geographic location, education, and skills/achievements, and will be mutually agreed upon at the time of offer.
We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, paid holidays, gear discounts and the ability to add value to an exciting mission!
