Opendoor

Sr. Manager, Performance Marketing

Opendoor • $100K — $130K *
Toronto, ON M3C 0E3In-Person
Media
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 7+ years in media planning/buying or performance marketing, emphasizing digital channels.
  • Expertise in building brand performance and linking brand media to acquisition.
  • Experienced in managing agencies and negotiating for optimal execution.
  • Familiar with AI/automation tools for media operations and creative tasks.
  • Strong analytical skills, with experience in experimentation and funnel diagnostics.
  • Proficient with major advertising platforms and tools like DSPs and social media.
  • Exceptional communicator with the ability to manage stakeholders effectively.

Responsibilities

  • Lead cross-channel media strategy, defining audience frameworks and channel roles.
  • Manage agencies and partners, implementing KPIs and ensuring brand safety.
  • Connect brand-building efforts to measurable business outcomes.
  • Design and execute test-and-learn strategies to improve performance.
  • Oversee budgeting, forecasting, and spend allocation to maximize ROI.
  • Enhance measurement effectiveness through experiments and attribution hygiene.
  • Collaborate on creative development, focusing on data-driven messaging and audience engagement.

Benefits

  • Opportunity for hybrid work with four days in-office.
  • Collaborative team environment promoting relationship-building.
  • Access to cutting-edge marketing technologies, including AI and automation tools.
  • Engagement with diverse media channels, enhancing professional development.
  • Focus on measurable business outcomes contributing to career advancement.
Full Job Description
The Role

We're hiring a cross-channel Senior Performance Marketing Manager who is equal parts strategist, analyst, operator, and partner manager. You will own end-to-end media planning, buying (via agencies, contractors, and platforms), optimization, and measurement across Paid Social, Video (TV, CTV, OLV), Audio, Display/Programmatic, Direct Mail, and other local media. You have experience with traditional channels, with deep, hands-on expertise in digital media and a bias for using AI and automation to scale output and quality. You are a flexible jack-of-all-trades who can zoom from long-term strategy into in-the-weeds execution to deliver measurable business outcomes. Critically, you know how to "build brand through a performance lens," connecting upper-funnel investments to near-term impact and long-term value creation.

You'll collaborate closely with the Sr. Paid Search Manager and the Director of Performance Marketing on blended measurement, audience strategy, and integrated cross-channel planning.

What You'll Do

  • Lead cross-channel strategy and plans: define channel roles, audience frameworks, geo strategy, flighting, and mix across Paid Social, TV/CTV/OLV, Audio (streaming and terrestrial), Display/Programmatic, Direct Mail, and other local media, anchored in digital excellence.
  • Manage agencies, contractors, and platform partners: write briefs, set KPIs/SLAs, negotiate rates, push for inventory optimization, enforce QA standards, and ensure brand safety and suitability.
  • Build brand through a performance lens: architect brand investments and creative systems that drive efficient reach, quality frequency, brand lift, and measurable downstream outcomes (site traffic, qualified leads, acquisition).
  • Drive performance and learning velocity: design and run a rigorous test-and-learn roadmap (audiences, creative, supply, formats, bidding, landing experiences); scale winners, sunset underperformers, and codify learnings.
  • Own budgets and pacing: forecast, allocate, and dynamically rebalance spend; connect investment to acquisition and brand outcomes; communicate returns, trade-offs, and risks crisply.
  • Elevate measurement: lead incrementality and geo experiments; contribute inputs for MMM; maintain attribution hygiene; partner with Analytics and Data Science on experiment design and decision frameworks.
  • Improve creative effectiveness: define specs and messaging frameworks by channel, with particular rigor on paid social creative and audience testing; partner with Brand/Creative on concepting, iteration, and refresh cadence; use AI to accelerate creative production, variant generation, and the speed of creative testing.
  • Apply AI to scale performance and quality: leverage platform AI and custom automation (scripts/API) for creative generation and rotation, audience expansion, anomaly detection, pacing, and budget/mix reallocation; pilot and productionize LLM-powered workflows for media planning, creative ideation, and performance summarization.
  • Strengthen data and tooling: champion single source-of-truth dashboards; reduce drift and duplicate tooling; leverage automation/AI to eliminate manual toil in planning, reporting, and trafficking.
  • Communicate and influence: deliver clear reporting, insights, and recommendations to senior stakeholders; translate data into action and align cross-functional teams on next steps.

What You'll Bring

  • 7+ years in media planning/buying or performance marketing with deep expertise in digital (paid social, programmatic, CTV/OLV) and strong working knowledge of traditional channels (Linear TV, terrestrial radio, OOH, Direct Mail).
  • Proven ability to build brand through a performance lens, linking brand media to acquisition and funnel efficiency while protecting quality reach and brand integrity.
  • Demonstrated success managing agencies, contractors, and platform partners, negotiating value, and holding a high execution bar.
  • Hands-on AI/automation experience: platform AI features, scripts/API, and LLM-assisted workflows for media ops, creative, and analysis; comfort evaluating and integrating new AI tools responsibly.
  • Strong analytical toolkit: experimentation, funnel diagnostics, incrementality, and translating insights into decisions; experience with BI tools and/or SQL is a plus.
  • Hands-on familiarity with major platforms and tools: DSPs (e.g., DV360, The Trade Desk), social platforms (e.g., Meta, TikTok), CTV partners (e.g., YouTube, Roku), ad servers, verification/brand safety solutions, analytics/attribution (e.g., GA4, MMPs, MMM providers, lift testing).
  • Excellent communication, prioritization, and stakeholder management; thrives in ambiguity, moves with urgency, and maintains a high quality bar.
  • Ownership mindset with flexibility to switch between strategy and hands-on execution.

Preferred

  • Experience in real estate, fintech/proptech, or performance-driven consumer brands.
  • Agency and client-side experience.
  • Depth in MMM/MTA, geo experiments, and incrementality frameworks; experience shaping a measurement roadmap.
  • Comfort bridging brand and performance media; close partnership with creative, finance, product, and data science teams.

How We Measure Success

  1. Efficiency and impact: CAC/CPA, CPQL, incremental contribution, brand lift, quality reach/frequency.
  2. Operational excellence: pacing accuracy, testing velocity and iteration speed, creative refresh cadence, percent of workflows automated, QA/brand safety adherence.
  3. Strategic influence: clarity of media strategy, improvements to the partner/tooling ecosystem, and durable cross-functional alignment.

Location

  • This role is based in one of our offices, in-person four days per week. We're looking for candidates who are enthusiastic about an in-office culture; people who want to build alongside their teammates, not from a distance.

About Opendoor

Opendoor is an operator of an online real estate marketplace used to streamline the sales process of home buying and selling. It helps sellers to receive an offer without listing or showing their home and buyers to browse for homes on sale and instantly unlock them using the company's application that enables customers to buy and sell properties in a hassle freeway. They aim to provide a hassle-free experience for both buyers and sellers, simplifying the often complex and time-consuming process of buying or selling a home.

Opendoor Careers

Join the dynamic team at Opendoor, where innovation, leadership, and growth go hand in hand. We are currently expanding our talented team, offering a range of job opportunities that promise not only professional enrichment but also a chance to shape the future of real estate.

Work You’ll Do

At Opendoor, we are redefining the real estate industry through continuous innovation and commitment to improvement. By joining our team, you will collaborate with some of the brightest minds in technology and real estate, all dedicated to simplifying the home buying and selling process for everyone.

Transform Your Career

Opendoor is not just a company; it's a stepping stone to a future-proof career where your skills and passion drive your success. Our leadership is committed to nurturing your potential and supporting your growth through comprehensive training and development programs. Embrace diverse job opportunities across various domains, from technology to customer support, and climb the career ladder faster than you imagined.

Innovative Work Environment

Our culture thrives on creativity and the pursuit of excellence. We believe in the power of diversity and inclusion, providing a workplace where all employees feel valued and included. This environment fosters innovation and is a catalyst for professional growth.

Be Part of a Great Team

Working at Opendoor means being part of a community. Our team is our strongest asset, and we pride ourselves on a culture that supports teamwork, collaboration, and transparency. With a focus on leadership development and diversity training, we ensure that every team member is equipped to lead, inspire, and thrive.

Explore Job Opportunities and Internships

Whether you’re starting your career or looking to make a significant impact in your professional journey, Opendoor offers a range of positions and internships that could be perfect for you. Enhance your skills, learn from the best, and contribute to a company that’s reshaping an industry.

Benefits and Perks

At Opendoor, we understand that the well-being of our employees is paramount. That’s why we offer competitive benefits, including health, dental, and vision insurance, employee wellness programs, and flexible working arrangements. We also provide exciting perks like company retreats, ongoing education stipends, and much more.

Join Our Team

Search open positions that match your skills and interests. We are looking for passionate, curious, and innovative team players who are ready to make a difference. Start your journey with Opendoor today and be a part of something big.

Stay Connected

Keep up to date with the latest company news, industry insights, and career tips—all from the people who work here. Join our professional network and stay ahead in your career with Opendoor.

Apply Now

Ready to take the next step? Browse our current openings, submit your resume, and prepare for an interview where you can showcase your unique abilities. At Opendoor, your next job opportunity awaits, filled with promise and potential.

Opendoor Careers

Empowering personal and professional growth through innovation and a supportive culture—your future starts here. Join us and open the door to new possibilities.
Learn more about Opendoor
Market Cap
$621.2 million
Industry
Real Estate & Construction
Founded
2013
5 Year Trend
+88.3%
NASDAQ
OPEN
* Ladders Estimates

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