Job Summary:This job is a functional expert who participates in complex problem resolution and leads complex projects of diverse scope requiring an understanding of current business trends. This role involves determining methods and procedures for new or special assignments, often resulting in global process improvements.
Job Description:Essential Responsibilities: - Lead complex marketing projects and initiatives to drive business growth
- Resolve complex marketing problems and develop innovative solutions
- Determine methods and procedures for new marketing assignments
- Implement global process improvements to enhance marketing effectiveness
- Collaborate with senior leadership to align marketing strategies with business goals
- Provide thought leadership and expertise in marketing best practices
Minimum Qualifications:- 8+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience.
Additional Responsibilities & Preferred Qualifications:What you need to know about the role:This is an ABM Marketing Manager role dedicated to the BXO product line for Large Enterprise merchants at PayPal, sitting within Global LE ABM & Vertical Plays. You will own the always-on ABM programs, nurture, and account-level engagement that drive pipeline and merchant demand within the BXO segment, working closely with sales and product marketing to turn strategy into qualified pipeline.
Meet our team:Global LE ABM & Vertical Plays owns account targeting and named-account execution for PayPal's largest merchants (GSA and NAM), and is organized around three pods reporting to the team's Director. You will own the Checkout pod and partner daily with Sales, Product Marketing & Partner Ecosystem, Solutions PMM, and our BDR team to hit Large Enterprise pipeline and revenue targets.
Your way to impact:In this role, you will design and run the ABM programs and always-on nurture that keep BXO's Large Enterprise accounts engaged, generating qualified leads and accelerating pipeline. You will lead sales-facing event execution and partner co-marketing for the segment, and translate BXO's product story into materials and outreach that sales and account teams can use directly. Your work rolls up to the same revenue line the broader team is measured against, contributing to Global LE ABM's 2026 target.
Additional Responsibilities & Preferred QualificationsYour day-to-day:In your day-to-day role, you will...
- Manage ABM digital campaigns: oversee the execution and optimization of ABM-focused digital marketing efforts, including email marketing, content syndication, social media advertising, and programmatic initiatives.
- Run BXO's always-on ABM and email nurture programs for Large Enterprise: own the campaign brief, execution, and reporting for BXO's nurture and demand programs, partnering with our media and content agencies.
- Drive lead generation and engagement: collaborate with sales and demand generation teams to identify and engage key stakeholders within targeted enterprise payment accounts, working on ABM programs and account lists.
- Content development and distribution: work with content and creative teams to develop personalized and relevant content for accounts across multiple channels to enhance account engagement.
- Own target account list creation and refresh for BXO campaigns: coordinate with Sales, BDR, and analytics to keep account segmentation and targeting current as the book evolves.
- Coordinate ABM events, webinars, and industry-specific engagements for BXO: plan and execute account-centric events and virtual experiences to deepen engagement and support pipeline acceleration within the enterprise payments segment.
- Measure and analyze ABM performance: track and report on campaign metrics and KPIs, using insights to optimize ABM strategies and tactics.
- Partner on BXO co-marketing with platform partners: work with Product Marketing & Partner Ecosystem on BXO placements and campaigns across partners such as Woo, BigCommerce, and PlentyONE.
- Collaborate cross-functionally within the team: align BXO programs with vertical strategy and ABM ops, and with audience, reporting, and analytics, to keep the pod's plans consistent with the broader Global LE ABM strategy.
What do you need to bring:- Minimum 7 years of relevant work experience and a Bachelor's degree or equivalent experience.
- Proven success managing and executing B2B or ABM campaigns, ideally including always-on nurture programs.
- Strong knowledge of digital marketing channels, tools, and marketing technology platforms.
- Excellent communication, project management, and cross-functional coordination skills, including working directly with sales teams.
- Experience working in technology, fintech, or SaaS industries.
- Familiarity with CRM and marketing automation tools like Salesforce and Demandbase.
The ideal candidate is also:• Comfortable in a fast-paced and fluid working environment.
• A natural problem-solver, seeks to find ways around roadblocks to execution.
• Passionate about creating best-in-class marketing campaigns.
• Curious about how to leverage AI in their day-to-day for more efficiencies.
Subsidiary:PayPal
Travel Percent:0
The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:
Primary Location | Pay Range:Austin, Texas: ($130,500.00 - $193,600.00 Annually)
Additional Location(s) | Pay Range:Chicago, Illinois: ($130,500.00 - $193,600.00 Annually)
Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.
For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.
Our Benefits:At PayPal, we're committed to building an equitable and inclusive global economy. And we can't do this without our most important asset-you. That's why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing-physical, emotional, and financial-delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.
Any general requests for consideration of your skills, please Join our Talent Community.
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don't hesitate to apply.
