Job Summary:The Senior Director, Media & Growth is a newly created, highly strategic marketing role. This new leader will manage our global paid media strategy and drive measurable growth across our consumer and merchant businesses. This is a senior leadership role at the intersection of performance marketing, brand media, and data-driven customer acquisition - responsible for translating business objectives into integrated media plans that accelerate GNA, MAA, and TPV outcomes at scale.
Reporting to the SVP of Marketing Operations, this leader will oversee a high-performing team and manage relationships with our agency partners, platform partners, and internal stakeholders across Marketing, Technology, and Finance.
Job Description:Essential Responsibilities: - Develop and articulate a clear, compelling vision and strategy for the marketing function
- Provide key inputs as an industry leader and expert in marketing
- Inspire and lead the marketing team to achieve long-term success
- Align marketing strategies with PayPal-wide strategy and operations
- Drive innovation and continuous improvement in marketing practices
- Collaborate with executive leadership to ensure the marketing function supports overall business goals
Minimum Qualifications:- 12+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience.
Additional Responsibilities & Preferred Qualifications:Specific responsibilities include:Media Strategy & Planning- Develop and own the global paid media strategy across all channels - paid search, paid social, display, video, streaming, out-of-home, and emerging platforms
- Build integrated media plans that connect brand awareness to performance outcomes, ensuring every dollar of investment is tied to a measurable business result
- Lead the annual and quarterly media planning process in close partnership with Finance and Marketing leadership
- Define channel investment priorities, audience strategies, and creative rotation frameworks across all markets
Growth & Performance Marketing- Own GNA (Gross New Accounts) and MAA (Monthly Active Accounts) growth targets driven by paid media investment
- Develop and scale a full-funnel performance marketing approach - from upper-funnel demand generation to lower-funnel conversion and activation
- Lead customer segmentation strategy to ensure media investment is targeted against the highest-value acquisition and re-engagement opportunities
- Partner with CRM and Lifecycle teams to connect paid and owned channel strategies into a seamless customer journey
Data, Measurement & Optimization- Leverage a best-in-class measurement framework - including Marketing Mix Modeling (MMM), multi-touch attribution, and incrementality testing - to accurately assess media ROI and guide investment decisions
- Drive paid media instrumentation from current levels to industry-standard 60-80% enablement across partner platforms
- Build and maintain executive-level reporting on media performance, MROI, and contribution to business KPIs
- Champion a test-and-learn culture across the media organization, using data to continuously optimize channel mix and creative performance
Agency & Partner Management- Serve as the primary executive point of contact for our media agency of record and key platform partners (Meta, Google, TikTok, Amazon, etc.)
- Hold agency partners accountable to performance, innovation, and ways of working standards
- Lead media contract negotiations, upfront commitments, and partnership agreements in collaboration with Procurement and Legal
Team Leadership- Lead, develop, and inspire a team of media and growth marketing professionals across the US and international markets
- Build a culture of accountability, analytical rigor, and creative ambition within the media organization
- Partner across Marketing, Product, Analytics, MarTech, and Finance to ensure the media function operates as a connected, integrated part of the broader business
- Serve as a cultural carrier and positive energy force within the organization, building a team that is ambitious, collaborative, creatively bold, and enthusiastic about the opportunity ahead
Subsidiary:PayPal
Travel Percent:0
The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:
Primary Location | Pay Range:New York City, New York: ($218,000.00 - $323,950.00 Annually)
Additional Location(s) | Pay Range:Chicago, Illinois: ($198,000.00 - $294,250.00 Annually)
Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.
PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. When making an application directly, we will never ask you to share passwords, one-time passcodes (OTP), or verification codes. Any such request is a red flag and likely part of a scam. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent activity, please report it immediately. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us.
For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.
Our Benefits:At PayPal, we're committed to building an equitable and inclusive global economy. And we can't do this without our most important asset-you. That's why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing-physical, emotional, and financial-delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.
