Role Responsibilities1. Commercialize the InnovationTurn innovation strategy into clear, commercially executable launch plans.- Set the launch ambition. Define innovation tiers and the distribution, investment, customer support and execution expectations for each.
- Size the commercial opportunity. Partner with marketing, insights and category development team to establish channel-specific targets, including distribution and velocity assumptions.
- Drive launch planning & readiness. Build executive recommendations and translate approved innovation pipeline into actionable launch plans, ensuring priority launches have all required tools for sell-in and execution.
2. Measure & Improve PerformanceTurn in-market performance into action and stronger future launches.- Track launch performance. Establish KPIs and scorecards to measure innovation performance against agreed commercial goals and identify gaps and opportunities early.
- Drive post-launch action. Integrate innovation performance reviews into performance cycle and partner with cross-functional teams to address opportunities and course-correct where needed.
- Build learning into future launches. Translate performance and customer learnings into improved benchmarks, assumptions, tiering and execution standards.
3. Build a Better Commercialization EngineMake innovation commercialization simpler, faster, more connected and increasingly automated.- Own and evolve the commercialization playbook. Establish clear standards, tools, inputs, decision points and ways of working from approval through post-launch.
- Simplify & automate. Remove unnecessary complexity and automate recurring inputs, analysis, reporting and outputs to improve speed and consistency.
- Integrate commercialization into the business. Embed key milestones, decisions and outputs into broader processes including Seed to Sip, IFT and Innovation KPI goal setting, Performance Review
Key Outputs:- Innovation tiering framework & commercialization playbook
- Channel size-of-prize models for FBS and RTD
- Launch readiness checklist and tracker
- Innovation KPI dashboard & performance scorecards
- Post-launch readouts & action plans
- Launch learning summaries & updated benchmarks
- Automated commercialization inputs, outputs & reporting
- Integrated commercialization milestones across Seed to Sip, IFT & KPI goal setting, Performance Cycle.
Key Stakeholders:Marketing, Finance, Global Innovation Center, Innovation, IT, Category and Channel Development, Commercial Planning, Sales
Qualifications- Bachelor's degree in Marketing, Business Administration, or a related field
- 3-5yr innovation commercialization + 3-5yr brand, commercial strategy, category management, sales strategy, or trade marketing (CPG /Spirits preferred)
- Strong cross-functional leadership and influence without authority; comfortable driving governance forums.
- Strong analytical skills (opportunity sizing, scenario modeling, performance diagnosis)
- Excellent communication and influencing skills; able to produce concise decision materials and sales ready narratives
- Excellent project management; able to develop and drive processes
Salary Range - The salary range for this role, based in Chicago is $135,000 to $150,000 along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate's location, experience, and skillset.
While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines.
