Blue Shield Of California

Sr. Manager, Health Plan Product Strategy

Blue Shield Of California$120K — $145K *
Healthcare
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent experience in a related field; MBA or MPH preferred.
  • 8+ years of relevant experience in product strategy or management.
  • 4+ years of direct people management experience.
  • Proven ability to lead teams in establishing and executing product strategies.
  • Strong financial and analytical skills essential.
  • Experience with cross-functional stakeholder coordination.
  • Health plan product experience is a significant advantage.

Responsibilities

  • Own and drive the product strategy roadmap for innovative health plans.
  • Support retention programs by aligning deliverables with portfolio priorities.
  • Lead end-to-end product lifecycle management and ensure measurable outcomes.
  • Identify and evaluate new product concepts using market and customer insights.
  • Collaborate across departments to develop product designs and go-to-market plans.
  • Prepare executive updates to drive stakeholder governance and alignment.
  • Ensure operational readiness for product launches and monitor post-launch performance.
  • Manage and develop a team of product managers, setting clear goals and providing feedback.

Benefits

  • Hybrid workplace model with opportunity for in-office collaboration.
  • Flexible work schedule based on business needs for remote employees.
Full Job Description
Job Description

Your Role

The Health Plan Product Development team is responsible for developing and implementing new products and strategies that support short- and long-term financial and membership growth across all of BSC's lines of business. The Senior Manager, Product Strategy will report to the Director, Product Strategy. In this role you will lead a team of product managers and consultants to design, develop, and deploy our multi-horizon product strategies and products as assigned. The Senior Manager will work cross-functionally with a diverse set of stakeholders across the Ascendiun family of companies, including BlueShield, Stellarus, and Promise.

Responsibilities

Your Work

In this role, you will:
  • Own the product strategy and execution roadmap for innovative health plan products, including annual planning, prioritization, and performance tracking against growth and financial targets
  • Provide product support for retention based programs workstreams as assigned, aligning scope, timelines, and deliverables with broader portfolio priorities
  • Lead end-to-end product lifecycle management (discovery through Deployment and Distribution) for assigned initiatives, ensuring clear business cases, requirements, and measurable outcomes
  • Identify and evaluate new product concepts (multi-horizon) through market, competitive, and customer insights; translate opportunities into actionable proposals and MVP/launch plans
  • Partner cross-functionally with Product, LOBs, Network, Clinical, Operations, Finance/Actuarial, Legal/Compliance, Marketing, Digital, etc. to develop product designs, pricing/benefit decisions, and go-to-market plans
  • Drive governance and stakeholder alignment by preparing executive-ready updates, decision points, and risk/issue mitigation plans
  • Ensure operational readiness for launches (processes, training, documentation, systems configuration, and controls) and coordinate post-launch monitoring and enhancements
  • Develop and track key performance indicators (e.g., membership, retention, margin, quality, and experience measures) and lead corrective actions based on results
  • Manage, coach, and develop a team of product managers/consultants/project managers; set clear goals, provide feedback, and build capabilities in product management best practices; not all resources will directly report to the Sr. Manager
  • Maintain strong project discipline across concurrent initiatives, including timeline management, resource planning, and dependency management across the Ascendiun family of companies


Qualifications

Your Knowledge and Experience
  • Requires a bachelor's degree or High School Diploma/GED plus 4 additional years of relevant experience in lieu of a bachelor's degree; master's degree in business (MBA), public health (MPH) or related field strongly preferred
  • Requires at least 8 years prior relevant experience, including at least 4 years of people management experience with direct responsibility for supervising, coaching, and evaluating direct reports
  • Requires experience leading a team of product managers and/or product strategists to establish and execute long-term and short-term product strategies
  • Requires strong financial and analytical skills
  • Demonstrated experience translating product strategy inputs into executable initiatives across at least one product or capability
  • Experience coordinating with stakeholders to ensure delivery of product outcomes
  • Ability to lead and manage cross-functional teams
  • Ability to present information clearly and concisely to various audiences
  • Health plan product experience strongly preferred


Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

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About Blue Shield Of California

Blue Shield of California is a not-for-profit health plan provider that has been providing Californians with access to high-quality healthcare for over 80 years. The company offers a range of health insurance products and services to individuals, families, and employers. Blue Shield of California is committed to improving the health and wellbeing of its members and the communities it serves. The company is also committed to sustainability and has implemented a number of initiatives to reduce its environmental impact.
Learn more about Blue Shield Of California
Size
7,000 employees
Industry
Founded
1981

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