Sr Manager, Customer Strategy & Growth
Yourmissions :
Location: Bridgewater, NJ
Job Summary and Purpose:
Ceva North America is seeking a commercially minded, action-oriented Customer Strategy & Growth Manager to help accelerate retail growth by enabling new distribution, strengthening customer partnerships, and improving the quality of revenue across priority channels. Reporting to the General Manager, Companion Animal Retail, this role will serve as a critical bridge between Sales and Marketing - bringing category management, consumer and brand insights, customer activation, and commercial discipline together to turn customer opportunities into profitable, repeatable growth. The role will partner closely with Sales, Brand Marketing, Digital Commerce, Finance, Supply Chain/Logistics, and Sales Operations.
The role will support expansion into priority customers and channels; strengthen category management and customer selling stories; improve Joint Business Planning and trade investment decisions; and build customer/shopper activation programs to unlock profitable growth for retailers and Ceva. We are looking for a resourceful, financially disciplined commercial leader who can translate brand and consumer strategies into compelling category and customer opportunities, work seamlessly across Sales and Marketing, challenge unnecessary spend, and build scalable ways of working that help Sales win and grow the business.
Responsibilities and Key Duties:
• Drive New Distribution, Customer Development & Launch Readiness - Partner with Sales and the GM to support priority expansion opportunities. Build category review presentations, customer selling stories, assortment recommendations, competitive context, and supporting materials that help win new listings and expand distribution. Once business is awarded, lead the cross-functional customer setup and launch-readiness process in partnership with Sales Operations, Supply Chain, Customer Service, Finance, Marketing, and other internal teams, including item setup, customer requirements, logistics, order-to-cash processes, pricing/terms, forecasting inputs, content readiness, and other operational needs required for a successful launch.
• Drive JBP Growth & Customer Economics - Partner with Sales teams on Joint Business Planning to identify high-value growth vehicles and improve the return on customer investment. Help evaluate and negotiate trade funding, terms, promotional support, logistics costs, and other commercial requirements, challenging low-value or unnecessary spend.
• Sales Forecasting & Demand Planning - Develop and manage a disciplined sales forecasting process in partnership with Sales, Supply Chain, Finance, and Marketing. Integrate customer consumption trends, inventory levels, promotional plans, new distribution, seasonality, and other demand drivers to improve forecast accuracy, identify risks and opportunities, and ensure inventory is aligned with expected customer demand.
• Lead Customer & Shopper Activation - Develop customer-specific activation programs across brick-and-mortar and digital commerce that support sell-through, trial, and repeat purchase. Coordinate with Brand Marketing and Digital Commerce to bring the right content, promotion, retail media, and shopper support to priority customer opportunities.
• Build Repeatable Sales Operations & Growth Models - Create practical, repeatable ways of working that help Sales launch and scale brands across customers, including customer requirements, assortment and promotional planning, item setup coordination, sales tools, commercialization checklists, and cross-functional handoffs with Supply Chain/Logistics and other partners.
Core Competencies:
• Shape solutions out of complexity
• Client focus
• Collaborate with empathy
• Engage and develop
• Drive ambition and accountability
• Influence others
Technical / Functional Competencies:
• Customer Development, Category Management & New Distribution
• Joint Business Planning, Trade Investment & Customer Economics
• Shopper Marketing, Customer Activation & Retail Media
• Sales Operations & Commercialization
• Sales-Marketing Integration & Cross-Functional Revenue Enablement
• Financial Discipline, Negotiation & Agile Execution
Qualifications:
• Bachelor's degree in Business, Marketing, Sales, or a related field; MBA or advanced degree is a plus.
• 7+ years of progressive experience in customer development, trade/customer marketing, category management, sales enablement, or commercial roles within CPG, consumer health, OTC, pet care, animal health, or another consumer-led category.
• Demonstrated experience supporting or winning new distribution, leading category reviews and customer presentations, and using category, consumer, shopper, and retailer insights to build compelling commercial selling stories and assortment recommendations.
• Experience with Joint Business Planning, trade investment, customer funding, terms, promotions, or other customer economics, with a strong focus on profitable growth and ROI.
• Strong understanding of shopper/customer activation across brick-and-mortar and digital commerce; experience with retail media, customer-specific programs, or omnichannel activation is valued.
• Ability to serve as an effective bridge between Sales and Marketing, translating brand and consumer strategies into customer growth opportunities while building repeatable commercial processes across Digital Commerce, Finance, Sales Operations, and Supply Chain/Logistics.
• Strong communication, presentation, negotiation, and problem-solving skills, with a resourceful, agile, hands-on mindset and a strong sense of ownership in a fast-paced environment.
•Physical Requirements:
N/A
Travel Required:
Estimated 10% - 30% domestic travel is required, depending on location.
This job description is intended to convey information essential to understanding the scope of the job and general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, duties and responsibilities or working conditions associated with the job. This job description is not an employment contract. Ceva reserves the right to modify job duties and/or job descriptions at any time to meet the needs of the business.
Yourprofile :
• Bachelor's degree in Business, Marketing, Sales, or a related field; MBA or advanced degree is a plus.
• 7+ years of progressive experience in customer development, trade/customer marketing, category management, sales enablement, or commercial roles within CPG, consumer health, OTC, pet care, animal health, or another consumer-led category.
• Demonstrated experience supporting or winning new distribution, leading category reviews and customer presentations, and using category, consumer, shopper, and retailer insights to build compelling commercial selling stories and assortment recommendations.
• Experience with Joint Business Planning, trade investment, customer funding, terms, promotions, or other customer economics, with a strong focus on profitable growth and ROI.
• Strong understanding of shopper/customer activation across brick-and-mortar and digital commerce; experience with retail media, customer-specific programs, or omnichannel activation is valued.
• Ability to serve as an effective bridge between Sales and Marketing, translating brand and consumer strategies into customer growth opportunities while building repeatable commercial processes across Digital Commerce, Finance, Sales Operations, and Supply Chain/Logistics.
Strong communication, presentation, negotiation, and problem-solving skills, with a resourceful, agile, hands-on mindset and a strong sense of ownership in a fast-paced environment
